The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working on a TV platform, studio, or production company, the demand data of shows like "Meganoticias" can be used to make informed decisions about content acquisition, programming, and distribution.
One way that demand data can be used is in content valuation. Understanding the value of a TV series or library of content to a platform is critical for making profitable decisions. By using audience demand data, we can quantify the dollar value contribution of any title to any platform in any region. With this information, we can make informed decisions about how much to spend on content, how to optimize our marketing campaigns, and even franchise or spin-off intellectual property.
In the case of "Meganoticias," which has an outstanding demand of 9.7 times the title average in Canada, executives can use this information to determine how valuable the show is to their SVOD service or TV network. The fact that the show's demand has been increasing recently by 6.3% indicates that it is a show with increasing popularity, which could make it a strategic asset for any streaming platform.
Another interesting dimension that demand data can be used for is travelability. In the case of "Meganoticias," its audience demand in Canada was 33% of the demand in its country of origin, Chile. Travelability quantifies a show's international demand relative to its home market. This information could be valuable to executives who want to expand their SVOD service globally or who want to acquire content with high potential for global appeal.
Demand data also helps executives think about how to retain and attract subscribers to their platform by focusing on the right genres and shows. For instance, if a platform wants to retain current viewers or increase their subscriber base, they can examine the shows or genres that a large proportion of their audience is demanding and prioritize those titles.
Finally, an examination of the top 10 global markets where "Meganoticias" is most demanded over the last 30 days can provide valuable insights on the TV show's global reach. "Meganoticias" outperformed the demand of the average TV show (1x) in each of these markets, with Chile topping the list globally. If the show is being considered for acquisition, this data provides valuable insights into its potential for global appeal.
In conclusion, the demand data from shows like "Meganoticias" is a powerful tool that can help entertainment executives with content acquisition, programming, and distribution decisions by providing insights on the overall value of their content, global appeal, and audience preferences.
Meganoticias's travelability to Canada in the last 30 days is 30%, which means that the audience demand for Meganoticias is 30% of the demand in its country of origin, Chile. Click through to another market to discover how well Meganoticias travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Mega‘s Meganoticias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Mega and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Meganoticias, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:35 a.m. PST using global television demand datasets from Parrot Analytics for Meganoticias in Canada. We provide our partners with valuable television industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.