The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working for a TV production company in Canada, consider the audience demand for "Mickey Mouse" over the last 90 days. Although demand for this show has decreased, it still has 6.8 times the audience demand of the average show in Canada, and its demand level is considered good compared to only 8.6% of all TV shows. You can use this information to decide whether a similar show could be developed or produced to appeal to audiences in Canada.
For any executive working at a TV production company or studio, it may be helpful to know that "Mickey Mouse" has maintained its audience demand well, as indicated by its outstanding longevity and momentum. But demand for the show has decreased recently, as shown in its demand level over the last 30 days, which is 3.8 times the title average. This could indicate that an investment in the show may not yield as high of a return as before.
If you are an executive from an OTT platform, you can use data analysis of "Mickey Mouse" to identify titles that appeal to similar audiences. The show's top 10 countries where it is most in-demand over the past 30 days are The United States, the Netherlands, Germany, India, France, Pakistan, United Kingdom, Nigeria, and the Philippines, where the show is outperforming the demand of the average TV show. Knowing this information can help you broaden your content offerings in these countries by acquiring or developing similar shows.
Content distributors and talent agents might be interested to learn which TV shows "Mickey Mouse" fans also like, which includes shows such as "Live PD Presents: PD Cam", "MasterChef (AU)", and "Young Sheldon." These insights may provide information on attracting similar audiences.
For any network or platform executive responsible for programming decisions, the Parrot Pulse for "Mickey Mouse" could be a valuable tool. You can use data on the six dimensions, including audience demand, travelability, and franchisability to identify the show's global performance. You can also use insights into momentum and longevity to optimize programming decisions around this show. Knowing the peak demand of the show, you can make data-driven decisions around when to air this content on your platform to maximize engagement.
Mickey Mouse's travelability to Canada in the last 30 days is 19%, which means that the audience demand for Mickey Mouse is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey Mouse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey Mouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Mickey Mouse in Canada. We provide our partners with valuable television series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.