The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand analytics can help entertainment executives in various ways, such as content valuation, acquisition, distribution, and programming decisions. "Midsomer Murders" is an example of a British detective drama that has been running for over two decades with Detective Chief Inspector Barnaby as the lead character. The demand analytics data for this show in March 2024 reflects that it is performing exceptionally well in Canada.
Content valuation is at the core of audience demand measurement. By analyzing demand data for a show like "Midsomer Murders," we can estimate its dollar value contribution to any platform in any region using the Parrot Analytics content valuation system. Demand data helps executives answer a series of questions about their content's value, such as how much is the show worth, what in the show drives its value, and the best release strategy to ensure optimal pricing.
Acquisition decisions are fundamental in the entertainment industry because platforms need to know which content to acquire to meet audience demand. By examining the data's top 10 global markets where "Midsomer Murders" is most in-demand, which includes Canada, the United States, and the UK, we can infer which international markets are best suited for expanding this show's viewership. Knowing the most popular genres in various regions can also help executives make informed decisions on the acquisition of specific shows.
Distribution is an essential part of content management and delivery, and demand data analytics can inform network fit decisions. The data reflect how the show ranks in different regions, giving executives insights into which platforms to target for distribution of the content.
Programming decisions are a critical aspect of content management, identifying the optimal time to release content and whatever modifications or enhancements may be necessary to sustain its audience demand. For instance, demand analytics on "Midsomer Murders" reveal a spike in late March, indicating a marketing campaign that generated more interest towards the show.
In conclusion, demand analytics data plays a significant role in helping executives make informed content management decisions by providing insights on what content to acquire, develop, and distribute. With the right demand analytics, executives can identify market opportunities and make smarter content decisions.
Midsomer Murders's travelability to Canada in the last 30 days is 92%, which means that the audience demand for Midsomer Murders is 92% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Midsomer Murders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Midsomer Murders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Midsomer Murders, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Midsomer Murders in Canada. We provide our partners with extensive TV industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.