The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable resource for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. This analysis of "Misfits" for November 2023 in Canada provides some valuable insights into how demand data can contribute to business strategies.
Content valuation is an important aspect of decision-making, and demand data helps to quantify a title's contribution to a platform and how it drives engagement across the rest of the catalog. Audience demand can also be used to calculate the ROI of a specific title for any given platform. "Misfits" has demonstrated good demand and achieved a peak rank of #1071 in Canada. Comparing the show's performance on a rolling year basis vs the last 30 days revealed that this show has increased in popularity, with a peak demand of 4.1 times the average over the course of the year, compared to 3.6 times the average in the last 30 days.
The demand for "Misfits" in Canada decreased by 23.2% in November, but this show's longevity, measured by how well the audience demand is maintained over time, is outstanding. The Parrot Pulse, an independent measure of global performance across six dimensions, shows that the show's worldwide audience demand is good, although its travelability is okay. "Misfits" ranks highly in the drama genre, in November, indicating higher demand than 94.5% of all drama titles in Canada.
Demand data can also help with subscriber retention and acquisition. Understanding which titles appeal to the current audience and attract new subscribers to the platform can help executives decide which titles to acquire or produce. Demand data can also inform the platform or network fit, enabling executives to decide which platforms to target for the distribution of their content. Finally, demand data reveals insights for programming decisions, including optimal release strategy, pricing, and the incremental value of exclusive content.
In the case of "Misfits," it is performing well in several international markets, including Russia, the United Kingdom, the United States, France, and Germany. Demand data can also inform franchise potential for titles and help with pre-release marketing. "Misfits" has a good reach, meaning that many people express demand for this show, and it has shown considerable momentum, with higher demand for the show recently than over the preceding 90 days.
In conclusion, demand data is a valuable resource that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. This analysis of "Misfits" for November 2023 in Canada reveals how demand data can contribute to content valuation, franchise potential, pre-release marketing, programming decisions, subscriber retention, and acquisition, platform fit, among others, and how understanding audience demand can be used to drive business strategies.
Misfits's travelability to Canada in the last 30 days is 32%, which means that the audience demand for Misfits is 32% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Misfits travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Misfits, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 3:29 a.m. PST using global television demand datasets from Parrot Analytics for Misfits in Canada. We provide our partners with essential SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.