The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the essential factors in decision making is understanding audience demand. Given that, let us use the example of "Miss Scarlet And The Duke" to examine how demand data can help make informed content, acquisition, distribution, or programming decisions.
Firstly, audience demand can help with programming decisions by pointing to what content should be acquired or produced. In the case of "Miss Scarlet And The Duke," where we see a 15.1% increase in audience demand during March 2024 in Canada, we can conclude that the show is gaining popularity. Looking at the Parrot Pulse, which is an independent measure of the show's global performance across six dimensions, the momentum and longevity of the show are both good, meaning that the pace of growth and audience demand is promising, and the show has been able to maintain its demand over time. With demand spiking at the end of March 2024 for Canada, it would be a great opportunity to air new episodes or roll out a marketing campaign to capture new audiences.
Secondly, audience demand can help make informed acquisition decisions. As an SVOD or OTT platform, you can use audience demand to decide if a show is worth acquiring. For instance, "Miss Scarlet And The Duke" has 7.5 times the audience demand of the average show in Canada over the last 30 days, making it more valuable to acquire. We also see that 98.1% of all drama titles in Canada have less demand than "Miss Scarlet And The Duke," meaning that the show has high value in that genre. Conclusively, these insights can help negotiate a fair price or determine the show's worth when making financial decisions about acquisition.
Thirdly, demand data can help make informed distribution decisions, particularly related to travelability. For instance, "Miss Scarlet And The Duke" has an okay travelability score, which means that while it has global demand, it is not as high as its home country, the United States. Knowing that, we can engage in strategies that will improve the show's demand in other regions, such as heavy marketing, using local talent in promotional campaigns or even exploring language dubbing.
Lastly, demand data can help with content valuation by providing insight into a show's worth. Parrot Analytics content valuation system is based on demand data, and this reveals the dollar value contribution of any title, to any platform, in any region. We see from the statistics that "Miss Scarlet And The Duke" has good demand in Canada, and the show has a higher demand than the top 10 global markets where it is in-demand. With this knowledge, it's possible to determine the show's value in different regions and make informed decisions based on the insight provided.
In conclusion, demand data is a crucial tool for decision making when it comes to content, acquisition, distribution, and programming decisions. As an entertainment executive, understanding audience demand can help you develop content strategies that capture new audiences and retain existing ones. Furthermore, data insights can provide an assessment of content worth, which is vital for any financial decisions to be made.
Miss Scarlet And The Duke's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Miss Scarlet And The Duke is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Miss Scarlet And The Duke travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Miss Scarlet And The Duke.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Miss Scarlet And The Duke from partners like PBS.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Miss Scarlet And The Duke? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Miss Scarlet And The Duke. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Miss Scarlet And The Duke), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Miss Scarlet And The Duke, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Miss Scarlet And The Duke is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miss Scarlet And The Duke, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Miss Scarlet And The Duke in Canada. We provide our partners with valuable media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.