The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, Parrot Analytics' demand data on "Mob Psycho 100" in Canada provides insights to help with content acquisition or distribution or programming decision-making. Let's examine a few ways that this data can help in those decisions.
Firstly, content valuation uses demand data as a key component in determining the worth of content. By measuring the audience demand for "Mob Psycho 100", Parrot Analytics can provide an economic valuation of this title for any platform in any region. This analysis will help content distributors or production companies to determine how much to spend on that content, understand the value of a series, and assess the value of exclusivity.
Another key insight from the Parrot Analytics report on "Mob Psycho 100" that helps with acquisition decisions is understanding which shows the viewers of "Mob Psycho 100" also enjoy. Knowing that "Steven Universe", "Hilda" or "The Owl House" show up as favorites can be helpful when considering which shows to acquire for an OTT platform or network. This information also informs programming decisions around what genres are resonating with the current audience and what genres to focus on to attract new subscribers to their SVOD service.
The Parrot Pulse report provides a comprehensive analysis of the audience demand, travelability, longevity, momentum, franchisability, and reach of "Mob Psycho 100" globally. This information can help TV executives understand how well a certain show is doing in various markets and the scope of its popularity.
Comparing "Mob Psycho 100"'s performance over a one-year basis versus the last 30 days provides insights into the show's increasing popularity. As its demand increased by 10.3%, it indicates that the show has gained more popularity in recent times and has the potential for future growth. With this information, an OTT platform can decide whether to invest more in marketing or distribution of the show.
The report also provides information on the top 10 global markets where "Mob Psycho 100" is most in-demand and how it performs in each of those markets. This information helps TV executives better understand where the show is most popular and therefore how to optimize their distribution or acquisition strategy, either through marketing to those targeted regions or acquiring new content for those regions that express high demand for similar genres.
Overall, the insights from Parrot Analytics' demand data can help TV executives with strategic decision-making, including content acquisition, distribution, and programming. It allows them to keep up with the audience's current preferences and base their content decisions on accurate and up-to-date insights.
Mob Psycho 100's travelability to Canada in the last 30 days is 99%, which means that the audience demand for Mob Psycho 100 is 99% of the demand in its country of origin, Japan. Click through to another market to discover how well Mob Psycho 100 travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mob Psycho 100), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mob Psycho 100, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Mob Psycho 100 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mob Psycho 100, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Mob Psycho 100 in Canada. We provide our partners with extensive OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.