The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry, it is essential to have a deeper understanding of the audience's demand for content to make informed decisions about content acquisition, distribution, or programming. By examining one particular show, Moonshiners, and its performance in Canada for the month of February 2024, we can gain insights into how demand data can be used to make strategic decisions.
The demand for Moonshiners is 3.9 times higher than the average show in Canada, and compared to its demand over the last 90 days, it is currently increasing. The Parrot Pulse provides an independent measure of the show's global performance based on six dimensions. According to Parrot Pulse, the worldwide audience demand across all platforms is good, and the show's longevity (the ability to maintain audience demand over time) is remarkably high. On the other hand, its travelability (international demand relative to its home market) is standard, and its momentum (the pace of growth) is okay. Finally, the show's reach (the number of people expressing demand) and its franchisability (spin-off potential) are both good.
By comparing the show's performance on a one-year rolling basis to the last 30 days, we can see that Moonshiners has had increasing popularity recently. Although its peak demand was 6.1 times higher than the average show over the previous year, it peaked at 6.0 times higher in the last 30 days. Additionally, he show's average demand on a rolling year basis was 2.0 times higher than the average title, compared to its current demand, which is 3.9 times higher than the title average.
For networks or platforms looking to acquire Moonshiners for distribution or programming decisions, it's worth noting that the show has a high demand in Canada, making it a strategic asset for any streaming platform. For content valuation, the Parrot Analytics system uses demand data to calculate the dollar value of a title and how it contributes to a platform's marginal revenue. By delving deeper into the demand data, executives can assess Moonshiners' potential to drive subscriptions, mitigate churn, and indicate its exclusivity value.
The demand data also provides insights into the show's genre performance and audience interests. By looking at the top ten markets for the show, we can see that the United States is the show's biggest market, followed by Australia, with demand being generally good in other markets. By comparing demand for Moonshiners to other documentary programs in Canada, we can see that the show's demand is better than 98.2% of all documentary shows.
Finally, Parrot Analytics can provide additional insight into the viewers of the show. By analyzing the shows they like and the genres they watch, networks can use this information for programming and acquisition decisions, optimizing their marketing campaigns, audience targeting, and discovery recommendations.
In conclusion, executives can utilize the demand data of a particular show Moonshiners, to make strategic decisions about content acquisition, distribution, and programming. By considering demand data, networks or platforms can acquire popular shows that align with their viewers' interests and genre preferences. Additionally, content valuation systems can leverage demand data to assess a show's contribution to marginal revenue and estimate its exclusivity value. Overall, demand data allows for more informed decisions that can ultimately lead to the success of a platform or network.
Moonshiners's travelability to Canada in the last 30 days is 59%, which means that the audience demand for Moonshiners is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Moonshiners travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Moonshiners is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Moonshiners, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:40 a.m. PST using global tv demand datasets from Parrot Analytics for Moonshiners in Canada. We provide our partners with far-reaching content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.