The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed decisions about content investments, acquisitions, and distribution. By using demand data gathered by Parrot Analytics, you can gain valuable insights into how content is performing in a particular market. Let's consider the example of "Motherland: Fort Salem" for the month of March 2024 in Canada.
Firstly, looking at the overall audience demand for the show during the last 30 days, we can see that it had 3.0 times the audience demand of the average show in Canada, with demand increasing recently compared to the last 90 days. With only 8.6% of all TV shows having this level of demand in Canada, the high demand level is a strong indicator that it could be a valuable addition to a content library and a strategic asset for a streaming platform. The good demand performance in Canada and global markets, as well as the strong travelability score, provide good evidence of the show's potential for successful global expansion.
Further evaluating the demand data, we can observe that "Motherland: Fort Salem" has a good overall demand in the drama genre in Canada, with higher demand than 94.9% of all drama titles in the country. As an executive, you can use this information to make informed programming and distribution decisions by focusing on similarly themed shows that have achieved similar demand levels in the drama genre. You can also look at the viewing habits of viewers who watched "Motherland: Fort Salem" and explore other shows they enjoyed to identify additional content that could be attractive to them.
By examining the global market data, you may also identify which markets could be a good fit in terms of distribution. For example, "Motherland: Fort Salem" has good demand in various markets, such as the United States, France, Brazil, the United Kingdom, Bulgaria, China, Italy, Netherlands, and of course, Canada. You can use this information to target those markets, and determine how they compare with the show's original country of production.
Another benefit of using demand data is that it can help you plan for the future, assessing how well a show is expected to perform in the long run. This is where parameters like longevity play a significant role. In the case of "Motherland: Fort Salem", the demand performance over time should be considered outstanding, which is a good indicator that the audience is likely to remain engaged, and the content is likely worth the investment.
Using Parrot Analytics' demand data, you can also measure audience interest in specific genres and track trends over time. This allows you to improve your programming decisions by forecasting what kind of shows will attract new audiences in a given market.
Finally, demand data is a valuable tool in terms of content valuation, allowing you to estimate the potential dollar value contribution of a title, to any platform, in any region. By looking at how the audience demand is changing, you can assess the show's ability to drive subscriptions and maintain customer retention, which can help you understand how to approach content investment decisions.
In summary, using demand data like Parrot Analytics' data can help entertainment executives make more informed content investments, acquisitions, and distribution decisions. By analyzing data like that of "Motherland: Fort Salem" in Canada, executives can identify potentially valuable assets, understand audience tastes, pinpoint underserved markets, and evaluate content's longevity. These insights can help executives make strategic decisions that improve the overall profitability of their businesses, while also providing compelling content to the audience.
Motherland: Fort Salem's travelability to Canada in the last 30 days is 68%, which means that the audience demand for Motherland: Fort Salem is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Motherland: Fort Salem travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Freeform, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Freeform to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Motherland: Fort Salem), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Freeform by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Motherland: Fort Salem, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Freeform‘s Motherland: Fort Salem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Motherland: Fort Salem, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Motherland: Fort Salem in Canada. We provide our partners with meaningful OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.