The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to drive your content, acquisition, distribution, and programming decisions. Demand data can provide valuable insights into the popularity of your content among your audience and help you make data-driven decisions. We can use the example of "Murdoch Mysteries" to demonstrate how demand data can assist you in making informed decisions.
Firstly, content valuation enables you to determine the monetary value of your content library or individual series by utilizing demand data. Parrot Analytics content valuation system is based on demand data, which reveals the dollar value contribution of any title, to any platform, in any region. For instance, using the demand data for 'Murdoch Mysteries,' you could assess the show's monetary value contribution to your platform in Canada.
Demand data allows you to assess how well your content is doing globally. For example, it can help you identify which markets are exhibiting high demand for your content. Using "Murdoch Mysteries" demand data for August 2023 in Canada, we can say that it is currently very popular in Canada with outstanding audience demand of 9.9x. This data can inform decisions about where to focus your marketing efforts or which new markets to enter.
You can also use demand data to make decisions concerning supply and demand. Demand data can help you identify patterns and trends so that you can make better-informed decisions about what type of content to acquire or produce. With the example of "Murdoch Mysteries," if there is a trend of Canadian audiences' interest in history genres, it could prompt the production company to create similar content to satisfy the demand.
Demand data can also inform your decisions around subscriber retention or acquisition. By examining the shows that audiences of "Murdoch Mysteries" also like, which include shows such as "NCIS: Los Angeles," "Law & Order: Special Victims Unit," and "Bull," you can make data-driven decisions about which shows to acquire that will keep your current audience happy and/or attract new subscribers to your platform.
Furthermore, demand data allows you to identify and capitalize on under-monetized titles. "Murdoch Mysteries" has shown consistent and sustained demand, indicating that it can be a valuable asset for any streaming platform.
Lastly, demand data can inform competitive benchmarking, reveal how to optimize your marketing campaign before premiere, quantify taste clusters, and enable corporate strategy decisions. By examining "Murdoch Mysteries" data, you can gain insight into how the show is performing relative to similar titles in the market. You can also use demand data to optimize your marketing campaign and corporate strategy decisions around the show.
Therefore, the use of demand data in decision-making can provide entertainment executives with the information required to make well-informed and valuable decisions relating to content acquisition, distribution, programming, and content valuation. With access to demand data, you can prioritize content creation or acquisition that resonates with your audience and helps you achieve both your financial and content marketing objectives.
This is Murdoch Mysteries's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Murdoch Mysteries travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murdoch Mysteries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Murdoch Mysteries, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Murdoch Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Murdoch Mysteries also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murdoch Mysteries, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on Sept. 4, 2023, 2 p.m. PST using television demand metrics from Parrot Analytics for Murdoch Mysteries in Canada. We provide our partners with far-reaching television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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