The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make better content decisions, acquisitions, distribution, and programming decisions. Here are some examples of how demand data can help based on the analysis of "Murdoch Mysteries" provided:
1. Content Valuation: The Parrot Analytics content valuation system is based on demand data, which can help hear from the audience to determine the dollar value contribution of any title, in any region. By using demand data provided above, you can determine the value of "Murdoch Mysteries" and compare it to other content.
2. Programming Strategy: By analyzing the information above, you can determine that "Murdoch Mysteries" has a high demand rank and higher demand in Canada, the US, the UK, Germany, Romania, and Australia. You confirm that it outperforms the demand of the average TV show in each of these markets. This insight can inform your programming strategy by helping you focus on a more locally relevant lineup of shows.
3. Content Acquisition: If you are in the business of acquiring content, it is useful to know the types of shows that perform well with "Murdoch Mysteries" audiences. Conversely, if you already own the rights to "Murdoch Mysteries," you can use this information in conjunction with the audience demand to identify the most effective marketing strategies.
4. Marketing Campaign Optimization: By examining the top 10 global markets where "Murdoch Mysteries" is most in-demand over the last 30 days, you can optimize a marketing campaign ahead of the premiere. Ensure the target markets are aware of the upcoming release.
5. Audience Retention: By knowing the shows that "Murdoch Mysteries" fans like and their popularity, you can curate similar shows that will maintain customer satisfaction. This can be used to retain loyal customers and maintain a good watch time on the OTT platform.
By using demand data to answer these questions, you can assess the value of a TV series, determine its performance in the market, estimate its ability to attract and retain an audience, and help develop a compelling marketing strategy. So, use demand data to make informed decisions and take your content to the next level.
This is Murdoch Mysteries's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Murdoch Mysteries travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Murdoch Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murdoch Mysteries, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:52 a.m. PST using tv demand content analytics from Parrot Analytics for Murdoch Mysteries in Canada. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.