The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making decisions about content valuation, acquisition, distribution, and programming. Audience demand data plays a crucial role in making informed decisions that will lead to success. Let's take the example of "My Babysitter's A Vampire" in Canada during March 2024 to explore how demand data can help inform decision-making.
Content valuation is one area where demand data is crucial. By looking at "My Babysitter's A Vampire" and comparing it to the average show in Canada, we can see that its demand is 2.1 times higher than the average show over the last 30 days. This insight helps to determine the monetary value of the show and its potential success, as well as its revenue contribution to any given platform in any region.
Demand data can also inform acquisition and distribution decisions. In the case of "My Babysitter's A Vampire," we can see that it is performing better in Canada than in any other global market. This knowledge can guide decisions on where to acquire the show and where it should be distributed, as well as how much to spend on these efforts. If your platform is looking to expand globally, analyzing travelability data can help identify where the show may succeed in new markets.
Programming decisions are also critical, and demand data can play a key role in identifying popular genres and programming that converts audiences. In March 2024, "My Babysitter's A Vampire" was ranked in the 92nd percentile in the comedy genre. Executives can use this insight to determine what genre to focus on for future programs. Additional insights such as viewer demographics and taste clusters can also help identify specific audience groups, leading to more targeted programming.
Finally, demand data is excellent for measuring audience engagement and retention, which directly impacts revenue. For example, "My Babysitter's A Vampire" saw an 18.7% increase in demand in March 2024, indicating an engaged audience. Additionally, examining the top 10 global markets where the show is performing well can identify areas that may be underutilized, providing additional opportunities for revenue growth.
Overall, demand data is an essential tool for entertainment executives. It can inform decisions on content valuation, acquisition, distribution, programming, audience engagement, and revenue growth. By leveraging these insights, executives can make informed decisions that drive success for their platforms or studios.
This is My Babysitter's A Vampire's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well My Babysitter's A Vampire travels internationally.
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Acquire the best shows from partners such as Télétoon to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Babysitter's A Vampire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Télétoon‘s My Babysitter's A Vampire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Télétoon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Babysitter's A Vampire, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for My Babysitter's A Vampire in Canada. We provide our partners with essential OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.