The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV industry executive making content decisions, demand data can be an incredibly valuable tool to inform programming, acquisition, and distribution strategies. For example, let's examine the data for "My Kitchen Rules" in Canada during March 2024.
Content Valuation: Demand data for "My Kitchen Rules" shows that it had demand that was 2.9 times higher than the average TV show in Canada over the last 30 days. By using Parrot Analytics content valuation system to estimate the dollar value contribution of the title in Canada, broadcasters and streaming platforms can gain insight into the Netflix-like impact of content that could impact subscription and drive churn reduction. This kind of valuation helps decision-makers to determine how much to spend on a title, negotiate justifiable acquisition costs, and prioritize programming investments.
Market Trends: While "My Kitchen Rules" still has good demand in Canada, it has dropped in rank by 467 spots during March 2024, indicating a decrease in visibility. Furthermore, although audience demand has been good over the past 30 days, it has decreased by 7.9%. Broadcasters and streaming platforms can leverage these insights to adjust their programming and marketing strategies to bolster rankings and sustain demand.
Genre Analysis: According to Parrot Analytics, "My Kitchen Rules" ranks at the 95.7th percentile in the reality genre in Canada for March 2024. By cross-referencing this data with other popular titles in the reality TV space that fans of "My Kitchen Rules" watch, such as "America's Got Talent" and "MasterChef (US)," entertainment executives can gain insight into potential acquisition targets to attract a similar audience.
Global Appeal: "My Kitchen Rules" has demand in each of the top 10 global markets, which spreads across Australia, South Africa, and several European countries. This international demand can be used to inform decisions about distribution rights and content acquisition in countries like Canada and beyond.
Competitive Benchmarking: The show's demand performance compared to other shows available on the market indicates that it outperforms the demand of the average show (1x) in each of the top 10 global markets. This suggests attractive market opportunities for businesses looking to make smart distribution decisions.
In conclusion, leveraging demand data such as the performance of "My Kitchen Rules" in Canada during March 2024 provides valuable insights into the market dynamics of TV shows and audience preferences, valuable tools for entertainment executives looking to make more informed decisions surrounding content, acquisition, programming and distribution.
My Kitchen Rules's travelability to Canada in the last 30 days is 28%, which means that the audience demand for My Kitchen Rules is 28% of the demand in its country of origin, Australia. Click through to another market to discover how well My Kitchen Rules travels internationally.
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Acquire the best shows from partners such as Seven Network to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Kitchen Rules), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Seven Network by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Seven Network‘s My Kitchen Rules is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seven Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Kitchen Rules, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for My Kitchen Rules in Canada. We provide our partners with valuable media industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.