The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must constantly make informed decisions regarding content, distribution, acquisition, and programming. You can leverage demand data to help inform those decisions. Let us consider an example of how you can use demand data from "My Life Is Murder" for the month of February 2024 in Canada to create a more informed strategy.
Firstly, we can measure the show's demand performance across multiple dimensions. "My Life Is Murder" has good audience demand compared to the average show in Canada, making it an attractive asset. However, in February, the demand for the show decreased by 95.9% in Canada. The demand performance of the show over the last 30 days will help assess its performance potential. Additionally, the show's good demand performance in Canada over the last 30 days and its rating in the 93.2th percentile in the drama genre indicate that viewers have interest in the show, and hence it is a valuable asset for any streaming platform or TV network.
Secondly, Parrot Analytics measures show performance cross-country. For "My Life Is Murder," the show outperformed the average title in its top 10 global markets over the last 30 days. This indicates that the content has international appeal. Australia is the number one market globally for "My Life Is Murder"(the show's origin country) based on a 3.7x global demand score.
Thirdly, we can measure the long-term performance potential of "My Life Is Murder." Its longevity score is okay, indicating that the show has maintained reasonable audience demand over time. The momentum of the show is likewise okay, indicating it's growing, but not at a fast enough pace. Its spin-off potential is poor, and the number of people expressing demand for it is okay. It suggests that this show has a decent audience, but it may lack the potential to extend this interest to another wider franchise.
Fourthly, we can compare the show's performance on a rolling year basis to that of the last 30 days. This comparison will help you understand how the show is doing in the short term in relation to its average demand over time. In the last 30 days, the peak demand for "My Life is Murder" increased by 25.8% compared to its peak demand over a rolling year. This means that the show is still gaining popularity over time. However, it's currently in a relative dip in popularity compared to averages for the last rolling year.
Lastly, demand data can help answer a range of questions that can inform important decisions, such as: What is the show's monetary value? Can the show attract and retain subscribers? What is the audience taste for this show, and what kind of content resonates with them? What shows would fans of "My Life Is Murder" likely enjoy? Providing answers to these questions can aid in creating a more informed strategy for content valuation, acquisition, distribution, and programming.
In conclusion, demand data can help you refine decisions as an entertainment executive. Whether you are assessing content valuation, exploring international market potentials, and gauging audience preferences, studying the demand for shows can offer deeper insights into your business's performance and potential. With the help of services like Parrot Analytics, you can take advantage of these insights to make informed decisions about creating, acquiring, and distributing TV content.
My Life Is Murder's travelability to Canada in the last 30 days is 32%, which means that the audience demand for My Life Is Murder is 32% of the demand in its country of origin, Australia. Click through to another market to discover how well My Life Is Murder travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Network 10, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Network 10 to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Life Is Murder), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Network 10 by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Life Is Murder, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Network 10‘s My Life Is Murder is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network 10 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Life Is Murder, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for My Life Is Murder in Canada. We provide our partners with valuable TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.