The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As the description of the show indicates, "Narcos" is a popular drama series that chronicles the rise and fall of Colombian drug kingpin Pablo Escobar and the efforts of law enforcement officials to bring him to justice. Using audience demand data from the last month and other recent time periods, it's possible to answer several key questions that are relevant to decision-making across various areas of the entertainment industry:
- Content Valuation: The demand for this show in Canada is high, as it is 5.8 times more in-demand than the average show in the country. High audience demand suggests high value, and Parrot Analytics' content valuation system can give an economic valuation of the content. The system uses global demand data to reveal the contribution of a title to a platform's success and the incremental value of that title to different regions.
- Programming Decisions: The demand for "Narcos" in Canada is increasing and ranked #542 in late March. Parrot Analytics data also shows that within the genre of biography, "Narcos" ranks at the 97.5th percentile in Canada. Knowing an audience's interests and tastes is essential to making good programming decisions, and demand data provides valuable insights for decision-makers to identify popular genres among audiences as well as significant niches that appeal to particular groups.
- Acquisition Decisions: "Narcos" has good audience demand not only in Canada but also in other countries such as the United States, Russia, Bulgaria, India, and Spain, making it an attractive acquisition target for networks, studios, and SVOD platforms. Parrot Analytics' demand data can help identify which content is most successful across geographic markets, inform cross-border deals, and gauge interest in titles before they become available in new territories.
- Distribution Decisions: Demand data tells us that the interest in "Narcos" has spiked in late March in Canada. This information can be used to optimize distribution strategies to identify ideal release dates and target promotion of the show around specific events or cultural moments. The travelability dimension of the show's Parrot Pulse assessment shows how well a show can travel internationally, and this can help industry stakeholders understand how best to market and distribute content in different global markets.
- Content Decisions: Knowing that "Narcos" is a popular show in Canada, producers and studios could take advantage of the momentum and explore spin-off potential or even create content with similar themes. Likewise, the popularity of the show's leading actor Wagner Moura could drive production companies to consider developing new projects with the actor. Further understanding audience's likes and dislikes in the same genres of "Narcos", such as "Narcos: Mexico", "True Detective", "The Crown" and "Better Call Saul", can inform a production company in their quest for selecting a potential IP to develop into a franchise or spin-off.
All in all, audience demand data can inform strategic decisions across the entertainment industry, including modeling content valuation for platforms, targeting programming for audiences with the highest demand, assessing opportunities for acquisitions, distributing content in the most ideal way, and designing original content and franchising opportunities. The insights unlocked by demand data can help determine how best to allocate resources and identify opportunities in crowded markets.
Narcos's travelability to Canada in the last 30 days is 37%, which means that the audience demand for Narcos is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Narcos travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Narcos), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Narcos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Narcos, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Narcos in Canada. We provide our partners with meaningful television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.