The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking to better understand audience preferences, utilizing demand data can provide crucial insights into audience behavior, in turn informing programming and acquisition decisions. A case in point is the analysis of "Naruto", for the month of March 2024, in Canada, which illustrates how demand data can be useful in a range of areas.
One key way that demand data can be applied is in content valuation. By examining the global demand trends for "Naruto", we can determine how much the show is worth. In this case, with an outstanding audience demand that is 9.9 times the audience demand of the average show in Canada over the last 30 days, "Naruto" is a highly valuable asset that is contributing significant dollar value to any platform that streams it. Additionally, such data can be used to calculate the return on investment that this specific title would bring to any given platform. We can also determine the show's ability to generate subscriptions or reduce customer churn and assess its exclusivity value.
Another area where demand data is useful is in aiding competitive benchmarking, often crucial for any business. For instance, in Canada, "Naruto" moved up by 73 spots in its ranking in March alone. As one measures the demand for the show over an extended period (e.g., the last 90 days), it has been experiencing increasing demand, indicating its potential for growth and future success in the market. By examining the top 10 global markets where "Naruto" is most in-demand, we can further understand and compare the show's success relative to other titles available on the market.
Demand analysis can also provide programming insights that can help executives make informed decisions regarding their content. Understanding audience tastes is critical in this regard, and for "Naruto", we have insight into what other shows are popular amongst its fan base, such as "Game of Thrones," "The Daily Life of the Immortal King" and "The Flash." Furthermore, an analysis of the demand over time (i.e., momentum) can show the effectiveness of marketing tactics on the title. For instance, we can determine if the marketing campaign leading up to or after the premiere was effective in reaching its intended audience.
Finally, demand data can be used to make sound distribution decisions for any given title across the globe. For "Naruto," we see that its demand is exceptionally high in markets such as Brazil, with an exceptional audience demand of 32.4 times the average TV show in the country. Such data can assist in identifying potential new territories to expand content distribution to and reveal global preferences for type(s) of content by mapping local white spaces.
Overall, the value of using demand data when making content decisions, such as programming, acquisition, valuation, and distribution decisions, cannot be overemphasized. The insights gained from analyzing audience demand patterns can enhance creativity, optimize resources, maximize revenue and improve audience engagement, ultimately leading to the success of a TV platform.
Naruto (ナルト)'s travelability to Canada in the last 30 days is 52%, which means that the audience demand for Naruto (ナルト) is 52% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto (ナルト) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto (ナルト), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Naruto (ナルト) in Canada. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.