The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be used to make more informed content, acquisition, distribution, and programming decisions. Taking the case of "National Treasure: Edge Of History," we can see how demand data can be utilized in making these decisions.
Firstly, content valuation is one area where demand data is significant. Using Parrot Analytics content valuation system, executives can determine how much the show is worth in any given market. Given that "National Treasure: Edge Of History" has 2.4 times the audience demand of the average show in Canada over the last 30 days, we can conclude that the show has good demand in Canada. Executives can utilize this data to get a deeper understanding of the value of the show to a platform, its popularity, and how it contributes to revenue generation.
Secondly, the demand data can help determine the show's international appeal or travelability. For instance, based on the Parrot Pulse for "National Treasure: Edge Of History," it has good travelability. Hence, executives can use this information to evaluate the show's potential to expand to other global markets with similar characteristics to the current market.
Thirdly, demand data can help identify under-monetized titles. In this case, executives can assess whether they are making the most of "National Treasure: Edge Of History" by evaluating its spin-off potential or franchisability. Based on the Parrot Pulse, the spin-off potential is okay, which means executives can evaluate the potential of franchising the content to other platforms or creating spin-offs.
Fourthly, demand data can inform optimal release strategies and pricing for the show. Based on the insights collected in this analysis, the demand for "National Treasure: Edge Of History" spiked in late January 2024 in Canada, the show's second-best market globally. Executives can optimize the show's release by leveraging this information to capitalize on the surge in interest.
Lastly, demand data informs the performance of the show relative to other shows in the market. Additionally, executives can make decisions on how to improve the show based on fan preferences. In this case, "National Treasure: Edge Of History" fans in Canada like thriller titles, according to the ranked percentile data. Consequently, executives or showrunners can try to include more elements of the thriller genre in upcoming episodes to keep the viewers engaged.
In conclusion, demand data is a valuable resource for executives in making decisions on content valuation, distribution, acquisition, programming, and marketing strategies. By utilizing demand data from Parrot Analytics, executives and decision-makers can make data-driven and informed decisions regarding their content strategy and investment.
National Treasure: Edge Of History's travelability to Canada in the last 30 days is 35%, which means that the audience demand for National Treasure: Edge Of History is 35% of the demand in its country of origin, United States. Click through to another market to discover how well National Treasure: Edge Of History travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s National Treasure: Edge Of History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for National Treasure: Edge Of History, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for National Treasure: Edge Of History in Canada. We provide our partners with comprehensive media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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