The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content acquisition, distribution, and programming decisions. By analyzing the demand data and metadata for "NCIS," we can see how it can provide valuable insights that help inform content valuation and more. Here are some questions that demand data can answer:
- How much is a show worth, and how can we use demand data to inform content valuation?
Using demand data, we can calculate how much "NCIS" is worth in Canada and around the world. We can also estimate the dollar value contribution of this title to any platform in any region. This economic valuation system is informed by global content demand and supply, which can help executives determine how much to spend on a particular title.
- How can we estimate the ROI of a specific title and assess its ability to drive subscriptions and mitigate churn?
Demand data can help quantify the platform-specific marginal revenue contribution of a title. By examining its demand across different regions, we can also estimate how it drives engagement across the rest of the catalog. This information can help inform decisions regarding subscriber acquisition and retention strategies.
- What types of content exhibit opportunities to acquire or produce?
By examining the demand for content in a particular genre or across different demographics, we can identify opportunities to acquire or produce different types of content. For example, if a show like "NCIS" is doing exceptionally well in its mystery genre in Canada, it could suggest there is an opportunity to acquire or produce similar content in this genre to help fill whitespace and attract new subscribers.
- How effective is a show's marketing campaign, and how does it compare to other shows?
By examining the momentum of a show's demand over time, we can compare its marketing campaign to other shows and see how it has performed. For example, "NCIS" shows outstanding demand momentum, indicating effective marketing and continued interest from audiences.
- What is the best pricing and release strategy for a particular title?
Demand data can help inform decisions regarding a show's pricing and release strategy. By examining the demand for a show in different regions and how that demand varies over time, we can determine how to optimize its release strategy and pricing.
In conclusion, demand data can provide valuable insights for entertainment executives when making content acquisition, distribution, and programming decisions. By examining the demand for a particular title, executives can estimate its ROI, assess its ability to drive subscriptions and mitigate churn, and identify opportunities to acquire or produce new content. Additionally, demand data can help inform decisions regarding marketing campaigns, pricing, and release strategies. Ultimately, these insights can help optimize content development and selection, drive subscriber growth, and ensure maximum return on investment.
NCIS's travelability to Canada in the last 30 days is 45%, which means that the audience demand for NCIS is 45% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s NCIS is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for NCIS in Canada. We provide our partners with extensive content expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.