The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with valuable insights to make data-driven decisions related to content valuation, acquisition, distribution, and programming decisions. Using the example of "Nick Cannon Presents: Wild 'N Out" and the provided data, here are some ways you can leverage demand data to make informed decisions.
Firstly, content valuation uses demand data to answer a range of questions, including how much a series is worth, how much a content library is worth to a platform over time, and how a series has been performing as an acquisition-driving or churn-reducing title. With data showing that "Nick Cannon Presents: Wild 'N Out" has 2.3 times the audience demand of the average show in Canada over the last 30 days, you can gauge how much the show is worth to your platform. The data also reveals that demand for the show has been decreasing recently, allowing you to assess its future value.
Demand data can also help you make acquisition decisions. By examining the top 10 global markets where "Nick Cannon Presents: Wild 'N Out" is most in-demand, you can identify potential opportunities to acquire or distribute the show in those markets. For instance, data shows that the US is the show's number one global market, with outstanding audience demand of 8.2x, followed by Japan, where the show also performs well with outstanding demand. Based on this information, you could consider acquiring the rights to air the show in these markets or securing distribution deals with local broadcasters.
Demand data also enables you to make programming decisions. By examining the trend in demand for the show in Canada over the last 30 days, you can decide whether to continue airing the show or consider adjusting its programming schedule or marketing campaign for a better performance. You can also evaluate which other shows your audience enjoys watching besides "Nick Cannon Presents: Wild 'N Out," including "The Greatest Dancer," "The X Factor: Celebrity," "People Magazine Investigates," "Very Superstitious With George Lopez," "Pokémon," "Fear Factor," "The Birch," "True Story With Hamish & Andy" and "Codes And Conspiracies." Armed with this data, you could try to acquire these shows or other similar titles to grow demand and appeal to your audience's tastes.
Demand data can also help you make informed distribution decisions. With the data on travelability, which quantifies a show's international demand relative to its home market, you can assess whether the show has the potential for successful international distribution. In this example, "Nick Cannon Presents: Wild 'N Out" has a travelability rating of "okay". However, demand data shows that the show still outperforms the demand of the average TV show (1x) in each of the top 10 global markets. Based on this information, you can evaluate whether to distribute the show internationally or enter into regional-specific distribution deals.
In conclusion, demand data offers a wealth of insights for entertainment executives to make informed content valuation, acquisition, distribution, and programming decisions. In the case of "Nick Cannon Presents: Wild 'N Out," demand data shows that the show is performing well in its home market and also has the potential for international distribution. However, demand has been decreasing recently, suggesting that the show may need further marketing or programming adjustments to maintain its value. By leveraging demand data, entertainment executives can make more informed decisions that maximize the value of their content and grow their audiences.
Nick Cannon Presents: Wild 'N Out's travelability to Canada in the last 30 days is 10%, which means that the audience demand for Nick Cannon Presents: Wild 'N Out is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Nick Cannon Presents: Wild 'N Out travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nick Cannon Presents: Wild 'N Out, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Nick Cannon Presents: Wild 'N Out in Canada. We provide our partners with valuable television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.