The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data can significantly assist in making informed content, acquisition, distribution, and programming decisions. Here, we will examine the Pakistani television series "Nikhar Gaye Gulab Sare" and showcase how demand data can be used to make strategical decisions.
The first notable insight is that the demand for "Nikhar Gaye Gulab Sare" in Canada, in November 2023, is good. Its demand is two times higher than the average show in Canada for the last 30 days, and only 8.6% of all TV shows have this level of demand. The trend of its demand is also increasing in recent times, indicating its growing popularity. This data is valuable for acquisition and distribution decisions, as it can assist in determining the show's worth and negotiating contracts.
The show's genre ranking percentile is 93.6%, highlighting its higher than average demand in the drama genre. Understanding a show's demand in a specific genre can be beneficial for programming decisions. The data shows that fans of "Nikhar Gaye Gulab Sare" also enjoy shows and films within the same genre, which could be used in marketing and optimizing content recommendations.
The Parrot Pulse global performance measure across six dimensions revealed that the series achieved good worldwide audience demand but poor travelability and franchisability. Understanding these metrics can inform strategic decisions about expanding the series globally. Additionally, exploring which markets have the highest demand can be valuable in optimizing marketing and distribution strategies. For example, Pakistan is the show's number one market globally, indicating the potential to optimize marketing efforts to attract a broader audience from this market.
Comparing the performance of "Nikhar Gaye Gulab Sare" on a 1-year rolling basis versus the last 30 days highlights that its popularity has increased. This information is crucial for acquisition and content decisions, indicating the potential opportunity to capitalize on its increasing demand.
Finally, understanding demand data provides insights into audience preferences and can be helpful for decision-making around cast and genre. As an entertainment executive, using demand data can answer questions like "what elements of existing content do fans like the most" and "who is the best talent or brand to partner with to expand my audience."
In sum, demand data can assist in making informed content, acquisition, distribution, and programming decisions. Understanding how demand relates to content valuation can inform strategical decisions around buying and selling content.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hum TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Nikhar Gaye Gulab Sare.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Nikhar Gaye Gulab Sare from partners like Hum TV.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Nikhar Gaye Gulab Sare? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hum TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Hum TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Nikhar Gaye Gulab Sare. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hum TV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nikhar Gaye Gulab Sare), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hum TV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Nikhar Gaye Gulab Sare, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hum TV‘s Nikhar Gaye Gulab Sare is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hum TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nikhar Gaye Gulab Sare, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:41 a.m. PST using global tv demand data from Parrot Analytics for Nikhar Gaye Gulab Sare in Canada. We provide our partners with deep subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.