The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with the challenge of making informed content, acquisition, distribution, and programming decisions. Demand data can play a significant role in this process, and the analysis of "No Tomorrow" for the month of March 2024 in Canada provides a relevant case study.
Content Valuation:
Content valuation is crucial to making informed content or acquisitions decisions. In this case, the Parrot Analytics content valuation system was used to determine the demand for "No Tomorrow" in Canada. The insights indicate that the show is good, with demand for the show being 2.1 times the average show in Canada over the last 30 days. Furthermore, this show has been increasing in demand recently. This data means that the show has significant value and is a strategic asset for any streaming platform looking to acquire it. Additionally, content valuation can be applied to an individual series or a library of content, which means that the value of content on any streaming service can be unbundled.
Acquisitions & Distribution:
Demand data influences acquisition and distribution decisions in many ways. Knowing which titles are popular in different regions enables an executive to determine where their content will receive the highest demand and if it is worth distributing in other regions. In this case, the analysis shows that "No Tomorrow" outperforms the demand of the average TV show in each of its top 10 global markets over the last 30 days, including the United States and Sweden. By leveraging demand data, an executive can determine how funds should be allocated to maximize their future content investment.
Programming:
Demand data is also crucial in programming decisions, as it can provide insights into how to optimize the release of a title or how to retain subscribers by selecting the right titles to purchase. In "No Tomorrow"'s case, the momentum of the show is okay, but the audience demand decreased by 30.8% during March 2024 in Canada. This indicates that it may not be the best title for a platform to use to retain its current audience. However, the show did spike towards the end of March 2024 in Canada, meaning that it may be a suitable programming option for a specific time period.
Furthermore, the analysis shows that fans of "No Tomorrow" like other shows such as "Fringe" and "Manifest". This information can be used to optimize the release of an upcoming production that is similar in genre or narrative style to "No Tomorrow". Affinity analysis can also provide insights into which talent, brand, or TV shows can partner with an original series to expand its audience.
In conclusion, demand data is beneficial to entertainment executives as it informs content, acquisition, distribution, and programming decisions. The analysis of "No Tomorrow" for the month of March 2024 in Canada showed the role that demand data played in each of these categories, including content valuation and optimal release strategy. By leveraging demand data, executives can reduce investment risks, optimize content investments and improve their programming decisions.
No Tomorrow's travelability to Canada in the last 30 days is 117%, which means that the audience demand for No Tomorrow is 117% of the demand in its country of origin, United States. Click through to another market to discover how well No Tomorrow travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as No Tomorrow.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as No Tomorrow from partners like the cw.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for No Tomorrow? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as No Tomorrow. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. No Tomorrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as No Tomorrow, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s No Tomorrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for No Tomorrow, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for No Tomorrow in Canada. We provide our partners with comprehensive TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.