The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data, like the data collected for "Odd Taxi" in Canada, to help make informed decisions about content acquisition, distribution, programming and content valuation.
If you are looking to acquire or distribute content, demand data can show you the popularity of a show in specific markets and how much it resonates with audiences globally. In the case of "Odd Taxi," the show has outstanding demand in its home market of Japan, with 11.9x demand, and is also outperforming the average TV show in other countries like China, the Netherlands, the United States, France, Brazil, Spain, and Taiwan. This data can inform where to distribute the show or which markets to focus on for promotion.
If you are tasked with programming content, understanding the demand of a show is critical to rotate it with other titles on the platform. Demand data can also help identify emerging genre trends, which can be valuable when planning new programming. In the case of "Odd Taxi," it has been performing well in the drama genre in Canada, ranking in the 94.1th percentile and having 2.4 times the audience demand of the average show.
For content valuation, you can use demand data to estimate a show's worth. In the case of "Odd Taxi," we see that it has performed well over time, with good longevity, and has excellent momentum, meaning it has strong potential for growth. This type of data can be utilized to estimate how much a particular show might be worth to a streaming platform or create a competitive bidding environment from several buyers.
Understanding demand data can also provide insights into how marketing campaigns for a show can be optimized ahead of its premiere. In the case of "Odd Taxi," we see a spike in audience demand in early February 2024, indicating an opportunity to promote the show to increase anticipation for its release.
Finally, the data can reveal opportunities to monetize the content further, such as spin-offs and franchises, or explore new markets. In the case of "Odd Taxi," it presents opportunities for media companies to capitalize on its spin-off potential and examine markets in which it is popular to assess its travelability.
In summary, demand data provides significant insights into a show's performance, the behavior of audiences, and market trends, which can help entertainment executives in making critical decisions about content acquisition, distribution, programming and content valuation. The demand data for "Odd Taxi" in Canada offers several examples of how entertainment executives can utilize demand data to inform their strategic decision-making processes.
Odd Taxi (オッドタクシー)'s travelability to Canada in the last 30 days is 28%, which means that the audience demand for Odd Taxi (オッドタクシー) is 28% of the demand in its country of origin, Japan. Click through to another market to discover how well Odd Taxi (オッドタクシー) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Odd Taxi (オッドタクシー).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Odd Taxi (オッドタクシー) from partners like TV Tokyo.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Odd Taxi (オッドタクシー)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Odd Taxi (オッドタクシー). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Odd Taxi (オッドタクシー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Odd Taxi (オッドタクシー), including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Odd Taxi (オッドタクシー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Odd Taxi (オッドタクシー), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Odd Taxi (オッドタクシー) in Canada. We provide our partners with essential television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.