The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you need to use data-driven insights to make informed decisions about content acquisition, programming, and distribution. Parrot Analytics' demand data can help you gather information to make informed content strategy decisions for your platform.
When it comes to content valuation, demand data can help answer several crucial questions. For instance, you might want to know how much your series is worth if you plan to sell it. Alternatively, you might want to find out the impact of having a star actor or actress in your series. You may also want to see how your series has been performing over a long time or understand how well your content resonates with different audiences worldwide. For example, demand data revealed that "Oggy And The Cockroaches" has been enjoying 2.4 times the audience demand of the average show in Canada over the last 30 days. However, this demand has decreased recently, suggesting that you must analyze if your marketing channel needs adjustment.
Moreover, you can build a content strategy that caters to your audience and helps you acquire new subscribers by assessing the travelability, longevity, momentum, franchisability, and reach of your content. Demand data indicates that "Oggy And The Cockroaches" was globally in-demand across all platforms, and its travelability was high. However, its reach was poor in February 2024. Using data-driven insights, you can select the best content that will appeal to your targeted audience, and make decisions about content distribution, acquisition, and programming.
Another way to use demand data is to identify new content opportunities. As an entertainment executive, you need to keep an eye on supply and demand to capitalize on a potential market opportunity. In the case of "Oggy And The Cockroaches," you can analyze the audience's demand patterns to help identify new opportunities for either acquiring or producing shows that resonate more with your audience.
Furthermore, demand data can help you make strategic decisions regarding subscriber retention and acquisition. By knowing which titles will keep your current audience happy or attract new subscribers, you can make informed decisions about the content you acquire and put forward. Demand data from the previous month indicates that "Oggy And The Cockroaches" has audiences in the majority of its home markets consistently appealing to them despite the show's decreased popularity. Hence, these insights can be used to optimize your subscriber retention strategy.
Finally, using demand data, you can monitor the fans' reception of your show and marketing campaign in real-time. For instance, during February 2024, demand for "Oggy And The Cockroaches" decreased in Canada by 74.6%, indicating a reduction in the audience's interest. However, demand spiked in mid-February for the show in Canada. Analyzing this data gives you the opportunity to adjust and optimize your marketing strategy before its premiere.
In conclusion, with Parrot Analytics' demand data, entertainment executives make informed decisions about programming, distribution, and content acquisition. Through demand data insights, you can assess content valuations globally, identify untapped content opportunities, optimize your subscriber retention strategy and make better-informed marketing decisions empowering you to win over your audience.
Oggy And The Cockroaches's travelability to Canada in the last 30 days is 29%, which means that the audience demand for Oggy And The Cockroaches is 29% of the demand in its country of origin, France. Click through to another market to discover how well Oggy And The Cockroaches travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s Oggy And The Cockroaches is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oggy And The Cockroaches, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 8:44 p.m. PST using television demand analytics from Parrot Analytics for Oggy And The Cockroaches in Canada. We provide our partners with comprehensive television series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.