The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The outstanding demand for "Only Murders In The Building" in Canada over the last month highlights the show's potential value to executives within the entertainment industry. By analyzing the show's demand, entertainment executives can make more informed content, acquisition, distribution, and programming decisions.
Content valuation uses demand data to answer questions like "How much is my series worth?" and "What is the baseline value of a title?" The demand for "Only Murders In The Building" is 25 times the average show in Canada, indicating that this show is worth a significant amount. Additionally, demand has been increasing over the last 90 days, indicating that the value of this show is rising.
Demand data is also valuable for global IP valuation. The outstanding demand for "Only Murders In The Building" in Canada shows that it is a popular show globally. Executives can use demand data to compare the popularity of this show in different markets and determine which countries to distribute this content to.
Demand data can also be used for supply and demand analysis. Executives can use demand data to identify which types of content exhibit the opportunity to acquire or produce. For example, executives could use the data on the type of content fans of "Only Murders In The Building" also like to inform decisions about new and upcoming productions.
Demand data is also useful for subscriber acquisition and retention. Entertainment executives can use demand data to identify which titles to buy to keep current audiences happy and which titles to buy to grow the audience for their platform. The outstanding demand for "Only Murders In The Building" in Canada over the last month indicates that this show could be an effective tool for attracting and retaining subscribers.
Finally, demand data can help executives with optimal release strategy and pricing decisions. Executives can use demand data to determine when to release new content and set prices for that content. For example, the spike in demand for "Only Murders In The Building" in mid-August 2023 indicates that this would be a good time to release new content.
In conclusion, analyzing the demand data for a show like "Only Murders In The Building" provides valuable insights for entertainment executives. By understanding the show's demand in different markets, executives can make more informed decisions about content, acquisition, distribution, and programming that drive audience growth and engagement.
Only Murders In The Building's travelability to Canada in the last 30 days is 67%, which means that the audience demand for Only Murders In The Building is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 11, 2023, 9:32 p.m. PST using global demand data from Parrot Analytics for Only Murders In The Building in Canada. We provide our partners with deep media industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.