The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can be extremely helpful when making strategic decisions regarding content acquisition, distribution, and programming. Take, for instance, the case of "Only Murders In The Building" in March 2024 in Canada. This popular TV show has an exceptional audience demand, achieving 13.7 times the audience demand of the average show in Canada over the last 30 days. With such high demand, it is easy for executives to see that this is a show to pay attention to.
One of the key benefits of utilizing demand data is that it can aid in content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. For "Only Murders In The Building", executives can use demand data to help determine how much the show is worth or which platform to target for distribution of the content.
Another benefit of using demand data is to analyze viewer preferences. By measuring the show's demand across various genres, executives can gain insights into the most popular genres among viewers in different regions. In the case of "Only Murders In The Building", the show achieved outstanding demand in the mystery genre in March, indicating that this is a genre that viewers in Canada are particularly interested in.
Executives can also utilize demand data to optimize release strategies and pricing. By analyzing spikes in demand, executives can release new content at a time when the show is most likely to be well-received. Additionally, executives can look at the show's demand in different markets to identify places where interest is growing and where the show may be under-monetized.
Furthermore, demand data can inform decisions regarding franchise potential and spin-off opportunities. For example, executives can analyze the show's global performance over time and map out where the demand is coming from to see where the show is most popular. This information can then be used to determine whether the show is a good candidate for a spin-off or franchise.
Finally, demand data can be useful in measuring a show's performance over time. By analyzing metrics like momentum and longevity, executives can gain insights into how well a particular show is maintaining its audience appeal. In the case of "Only Murders In The Building" in March 2024, the show's longevity was outstanding and its momentum was likewise exceptional, which indicated that the show was still resonating with viewers.
Only Murders In The Building's travelability to Canada in the last 30 days is 66%, which means that the audience demand for Only Murders In The Building is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Only Murders In The Building in Canada. We provide our partners with extensive OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.