The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make better-informed decisions around content valuation, acquisition, distribution and programming. The case study of "Orphan Black" in Canada in March 2024 provides a clear example of how demand data can be leveraged to make strategic decisions in the entertainment industry.
The audience demand for "Orphan Black" in Canada is outstanding, with 8.8 times the audience demand of the average show in the last 30 days. It also achieved the peak rank of #242 in Canada, moving up by 74 spots during March. As an executive, you can use such demand data to precisely evaluate the dollar-value contribution of the show to any platform in any region, to make better content valuation decisions.
You can also use this information to assess the show's acquisition-driving or churn-reducing capabilities, which will help you to determine how much to spend on content. By using demand data to calculate ROI, you can evaluate the profitability gained from investing in a certain title.
Furthermore, you can use demand data to analyze the show's success within its genre. "Orphan Black" ranks in the 98.4th percentile in the drama genre in Canada, indicating that it has higher demand than 98.4% of all drama titles in the country. As an executive, this information can help you to decision-making about acquiring or producing a specific type of content.
By looking at the top 10 global markets where "Orphan Black" is most in-demand, you can get a sense of the show's audience appeal and strengths. For example, Canada is the show's number one market globally, where "Orphan Black" achieved outstanding audience demand of 4.7x. As an executive, you can leverage this type of information to identify new opportunity markets for content distribution.
Moreover, pre-release marketing campaigns can be optimized using demand data to ensure maximum impact ahead of the premiere. You can also use affinity analysis to identify the best talent, brand, and TV shows to partner with to expand your audience.
Demand data can even be used to uncover new revenue-generating opportunities by identifying the franchisability and spin-off potential of a show. "Orphan Black" has good franchisability potential, which means that a spin-off or franchise could be developed to monetize the existing IP.
In conclusion, as an entertainment executive, you can use demand data from Parrot Analytics' content valuation system to answer a range of important questions. You can use it to determine how much a show is worth, to evaluate its profitability, to assess its genre-specific appeal, to identify new opportunity markets, to optimize marketing strategies, and to identify new revenue-generating spin-off opportunities. By using demand data, you can make more informed and strategic decisions about content acquisition, distribution, and programming.
This is Orphan Black's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Orphan Black travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Space, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Space to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Orphan Black), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Space by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Orphan Black, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Space‘s Orphan Black is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Orphan Black also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Space and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Orphan Black, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using analytics from Parrot Analytics for Orphan Black in Canada. We provide our partners with far-reaching television expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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