The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can empower you to make more informed content, acquisition, distribution, and programming decisions. Here is how we can use the example of "Our Cartoon President" to gain insights on content valuation and apply it to real-world scenarios:
1. Content Valuation: Using Parrot Analytics content valuation system, we can determine how much "Our Cartoon President" is worth to any platform in Canada over the last 30 days. By revealing the dollar value contribution of any title to any platform, content valuation powered by global content demand and supply gives us an insight into how much dollar value is attributable to "Our Cartoon President." Looking at the show's rising demand in Canada, we predict that it will continue to contribute positively to any platform that airs it.
2. Programming Decisions: By analyzing the audience demand of "Our Cartoon President" in Canada, we can see that the show has a good level of demand in the comedy genre. We can also assess the audience's dedication to the show as the demand has increased by 7.3% in a single month. Parrot Analytics also shows that "Our Cartoon President" has higher demand than 93.2% of all comedy titles in Canada, which indicates that the show is performing well in its genre. By looking at the show metadata, we can also determine that the series has three seasons, which were aired from 2018-2020. This information may help in assessing whether to renew the show, create a new season, or roll out the series on a different platform.
3. Strategy Decisions: Demand data informs competitive benchmarking, travelability, franchizability, momentum, and longevity. For instance, analyzing the performance of the show on a 1-year rolling basis compares how it is doing over time. In the case of "Our Cartoon President," we can see that its peak demand was 4.7 times the average over the course of the entire year, compared to the peak demand of 3.1 times the average in the last month, a 32.7% increased. This indicates the show's rising popularity over the years, and as such, it can be used as a strategic asset for a streaming platform.
4. Acquisitions: Parrot Analytics demand data can help executives determine how much to spend on content and ascertain the baseline value of a title. From analyzing the audience demand of "Our Cartoon President," we can estimate the show's monetary value to any platform as it has a good level of demand in Canada. Therefore, we can conclude that the show would be a valuable acquisition for any platform.
5. Marketing: Demand data allows executives to optimize their marketing campaigns ahead of premiers. In the case of "Our Cartoon President," we can see that the show achieved its peak rank of #1324 in Canada and also moved up 79 spots during March 2024, indicating good performance. Therefore, we can suggest that the marketing approach used for this show in Canada has contributed to its rising demand.
Demand data plays a critical role in content, acquisition, distribution, programming, and strategic decision-making. As an entertainment executive, using Parrot Analytics demand data can provide useful insights that can help you make informed decisions. Analysing the demand data of "Our Cartoon President" in Canada showed rising demand and popularity of the show. Therefore, platforms and content executives looking to increase their audience should consider acquiring the show.
Our Cartoon President's travelability to Canada in the last 30 days is 69%, which means that the audience demand for Our Cartoon President is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Our Cartoon President travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Our Cartoon President), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Our Cartoon President is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Cartoon President, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Our Cartoon President in Canada. We provide our partners with far-reaching TV workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.