The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a game-changer in making more informed decisions for content valuation, acquisition, and distribution. By examining the demand for "Outlander" in August 2023 in Canada, we can see how important the data can be for making strategic decisions.
Content valuation uses demand data to answer several important questions, such as how much a show or content library is worth, why it should be considered a valuable asset, and how much its exclusivity is worth to a streaming platform. In the case of "Outlander," its demand has been outstanding in Canada, with 20.8 times the audience demand of the average show in the last 30 days. This indicates that "Outlander" has been performing well both in terms of audience engagement and retention, and this high demand will contribute significantly to its valuation.
Based on this demand data, executives involved in content acquisition and distribution can make the best decisions for their platforms or networks. They can identify which titles have the potential to drive subscription or mitigate churn, and assess the ROI of a specific title based on its demand data. They can also learn from the success of "Outlander" in Canada that the romance genre is resonating with audiences in the country, and this information can help them decide which genres to focus on to attract new subscribers.
The data also reveals that "Outlander" has exceptional travelability, meaning that it has strong international demand relative to its home market in the United States. And since the show's momentum and longevity are also exceptional, this means that it has a higher likelihood of being successful in the long term, making it a strong asset for any platform or network to acquire.
The data also uncovers insights on the audience's affinity for "Outlander" to other shows, including "Foundation," "The Blacklist," and "The Witcher." Executives can use this information to optimize their marketing campaigns and make sure that their content is being seen by the right audience.
In conclusion, demand data has become increasingly essential for those involved in the entertainment industry. By looking at the demand data for "Outlander" in Canada, executives can make more informed decisions in content valuation, acquisition, and distribution. The outstanding demand for "Outlander" is a great indicator of the show's high valuation, and the data will undoubtedly help executives make strategic decisions concerning their platforms and networks.
Outlander's travelability to Canada in the last 30 days is 46%, which means that the audience demand for Outlander is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Outlander travels internationally.
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Acquire the best shows from partners such as Starz to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Outlander), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Starz and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outlander, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 11, 2023, 9:39 p.m. PST using demand datasets from Parrot Analytics for Outlander in Canada. We provide our partners with extensive entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.