The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives need to make informed decisions when it comes to content valuation, acquisition, distribution, and programming to maximize their success. Demand data, as exemplified by the analysis of "PAW Patrol" in Canada, is a valuable tool in decision making. Demand data answers questions such as how popular a show is, whether an acquisition will have a positive impact on viewership, or how well a show will perform in a particular region.
One strategic decision an executive may make is acquiring content for their platform. Based on the audience demand for "PAW Patrol" in Canada, which is exceptional and growing, executives can predict that acquiring the series will result in increased viewership and engagement. The outstanding franchisability of the series also suggests that there is a potential for spin-off series or additional content. Therefore, "PAW Patrol" is not just a show but a strategic asset for any OTT or linear TV channel.
Executives can also use demand data to make programming decisions. For instance, they can examine the demand metrics and performance history of "PAW Patrol" in comparison to other TV shows. By examining the top ten markets where the series is in demand across the globe, they can also gain insight into where "PAW Patrol” might be more successful in terms of distribution. With the comprehension that audience demand spiked mid-March in Canada for the series, executives can time their programming to attract more viewership as part of their strategic planning.
Furthermore, executives can use demand data to develop an optimal release strategy and pricing. The longevity of demand for the series suggests that pricing “PAW Patrol” higher in markets where it is in high demand may benefit their SVOD service or marginal revenue contribution. The series' global performance is excellent in all aspects, especially travelability and reach, with worldwide exceptional demand across all platforms. This makes "PAW Patrol" an excellent candidate for global expansion, offering an opportunity for content acquisition and deployment in various markets with an outstanding record of audience demand.
Demand data from Parrot Analytics' also provides insight into taste clusters and which TV shows are attracting and retaining viewers. By looking at what other shows audiences enjoy watching the most alongside "PAW Patrol," executives can discover more opportunities to satisfy their audiences. The metadata provided about "PAW Patrol," including the number of seasons and episodes, as well as the current status of the series, can also help executives determine how to best invest their content budgets. They can use this information to determine if they should acquire the series outright or partner with the owner to fund subsequent seasons.
Overall, demand data, as demonstrated by "PAW Patrol" analysis, facilitates content valuation, acquisition, distribution, and programming decision making. Understanding audience demand, insights into global performance, longevity of a series, and many more dimensions, enables entertainment executives to make the most informed decisions about their programming, content strategy, and market growth in any region globally.
This is PAW Patrol's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well PAW Patrol travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s PAW Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PAW Patrol, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for PAW Patrol in Canada. We provide our partners with comprehensive content insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.