The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be incredibly helpful for entertainment executives when making decisions regarding their content, acquisitions, distributions, and programming. Using the example of "Peanuts" in Canada during December 2023, we can see how demand data can provide insights into audience preferences, market trends, and a series' overall performance.
One way that demand data is used to inform decision-making is through content valuation. By analyzing the demand for a particular series, executives can determine its value to a platform or network and make more informed investment decisions. For example, by using Parrot Analytics' content valuation system, an entertainment executive can calculate the dollar value contribution of "Peanuts" to their platform in Canada.
Another way that demand data can be used is to optimize programming decisions, such as scheduling and pricing. By examining the spike in demand for "Peanuts" during late December 2023 in Canada, executives can make informed decisions on when to promote or air certain episodes of a series. Additionally, by analyzing where "Peanuts" ranks in the family genre (95th percentile), entertainment executives can determine what type of content their audience is most interested in and allocate resources accordingly.
Demand data also helps with decisions concerning supply and demand. By examining how "Peanuts" demand has been increasing recently in Canada, an executive can determine if there is an opportunity to acquire or produce similar content to meet audience demand.
Momentum, longevity, reach, and franchisability are additional dimensions that can be explored through demand data analysis. These features allow executives to track viewership over time, examine the show's reach, evaluate the potential for spin-offs, and more, giving them a complete picture of a series' performance beyond just simple views or ratings.
Using the top 10 global markets where "Peanuts" is the most in-demand in the last 30 days, entertainment executives can evaluate possible areas for expansion or identify markets where they can expect strong demand for similar content. Furthermore, by examining what other shows "Peanuts" fans also like in Canada, executives can identify potential crossover content and strategic partnership opportunities for the future.
To conclude, demand data provides entertainment executives with a wealth of information to make informed decisions on content valuation, programming, acquisitions, and distribution. By analyzing the case study of "Peanuts" in Canada during December 2023, executives can see how demand data can help them make more accurate predictions and improve their overall decision-making process.
Peanuts's travelability to Canada in the last 30 days is 25%, which means that the audience demand for Peanuts is 25% of the demand in its country of origin, France. Click through to another market to discover how well Peanuts travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s Peanuts is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peanuts, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Peanuts in Canada. We provide our partners with deep television series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.