The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make content decisions that resonate with your audience to increase engagement, subscriptions, and revenue. With increased competition, you need to rely on data and insights to drive informed decisions. That's where demand data comes in. By looking at the analysis of "Peg Plus Cat" in Canada, we can explore some of the key insights that demand data provides and how they can be leveraged in strategic content decisions:
1. Content Valuation: You can use demand data to determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. You can use this method to understand the true value of content, what the baseline value of a title is, and how exclusive it should be. For example, you can estimate the value of Peg and Cat by examining its demand data for Canada and other markets where it is most in-demand.
2. Franchisability: Consider spin-off or franchise potential when evaluating content. "Peg Plus Cat" has an okay franchisability score, indicating that there may be potential for future monetization avenues such as merchandise, spin-offs or other formats of the show.
3. Programming Decisions: Audience demand data can be used to inform programming decisions such as scheduling and content acquisition. For example, you can determine the best release strategy for a show by analyzing when demand spikes occurred, audiences' tastes, and viewing habits. You can also assess the value of exclusivity and evaluate the show's ability to mitigate churn.
4. Acquisition Decisions: Understanding audience tastes and demand data can help with acquisition decisions. By examining the shows that fans of "Peg Plus Cat" also like (such as "PAW Patrol", "The Bravest Knight", "Spongebob Squarepants", and "Mob Psycho 100"), you can identify demographic affinities and tailor content acquisition and production decisions accordingly.
5. Distribution Decisions: Audience demand data enables you to understand the best platforms for distribution to optimize distribution efforts. By examining the worldwide audience demand across all platforms and analyzing the show's performance in different markets, you can determine the best platforms for distribution.
Overall, audience demand data can provide crucial insights into your audience's tastes, preferences, and behavior, enabling you to make informed decisions about content strategy, acquisition, distribution, and programming decisions. Demand data reveals the dollar value contribution of any title and enables entertainment executives to create data-driven content strategies that resonate with audiences and lead to greater engagement, subscriptions, and revenue.
Peg Plus Cat's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Peg Plus Cat is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Peg Plus Cat travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Peg Plus Cat.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Peg Plus Cat from partners like PBS.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Peg Plus Cat? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Peg Plus Cat. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Peg Plus Cat), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Peg Plus Cat, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Peg Plus Cat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peg Plus Cat, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Peg Plus Cat in Canada. We provide our partners with smart content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.