The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be the key to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides a content valuation system, which uses demand data to reveal the dollar value contribution of any title to any platform in any region. An analysis of the demand data for "Peppa Pig" in Canada during January 2024 can help us understand how this information can be applied to executive decision making.
One of the most significant benefits of demand data is content valuation. By using Parrot Analytics' content valuation system, it's possible to determine how much a show's worth and assess its ability to drive subscriptions and mitigate churn. For instance, "Peppa Pig" experienced a sharp increase in audience demand of 44.7% in Canada during January 2024, indicating a potentially valuable acquisition for any platform looking to boost their subscriber base.
Demand data also informs decisions relating to supply and demand in two ways. Firstly, by identifying which genres are most popular, companies can produce or acquire content that exhibits the most potential. Secondly, understanding content value can help identify new opportunities, such as new territories where a show is under-monetized, as seen with "Peppa Pig" in the Canadian market.
Demand data can also help with subscriber acquisition and retention by determining which titles to buy to keep current viewers happy and attract new subscribers. In Canada during January 2024, "Peppa Pig" had higher demand than 99.8% of all family titles, indicating that this show has a dedicated and broad audience base that any platform could target for subscriber acquisition.
Demand data facilitates competitive benchmarking and the optimization of pre-release marketing campaigns. In the case of "Peppa Pig," the show's global performance across six dimensions reveals its outstanding momentum, meaning its growth continues at a fast pace. The show's exceptional travelability also makes it an attractive proposition for distribution, and its extraordinary reach suggests the broad appeal it holds. These figures provide valuable insight when compared to other titles that they might be considering producing, acquiring, or distributing.
Finally, analyzing this demand data reveals diversity in the international markets where "Peppa Pig" operates, showing the show's ability to connect with a global audience. For example, the United States was the most in-demand market for "Peppa Pig"; however, it also performed well in markets such as China, Germany, Spain, Brazil, France, Canada, and Italy.
In conclusion, demand data is an essential tool for entertainment executives to make informed decisions about content acquisition, distribution, programming, and investment. By using Parrot Analytics' content valuation system, executives can determine how much their content is worth and even ascertain the ROI of specific titles to specific platforms. This data can be utilized to fine-tune pre-release marketing, develop acquisition and retention strategies, and make better-informed, data-driven decisions about content supply and demand on a global scale.
Peppa Pig's travelability to Canada in the last 30 days is 43%, which means that the audience demand for Peppa Pig is 43% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peppa Pig travels internationally.
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Acquire the best shows from partners such as Channel 5 to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Peppa Pig), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 5 by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 5‘s Peppa Pig is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peppa Pig, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Peppa Pig in Canada. We provide our partners with essential TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.