The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making content, acquisition, distribution, or programming decisions, demand data is an essential tool that provides valuable information. A good example of how demand data can be used to make more informed content decisions is the analysis of "Physical" for the month of March 2024 in Canada.
Demand data on "Physical" reveals that it has 6.4 times the audience demand of the average show in Canada over the last 30 days. This information can be useful to a studio or content distributor looking for content that has higher demand than average in Canada. Considering that only 8.6% of all TV shows have a similar level of demand as "Physical," the show's current demand in Canada is quite impressive. Moreover, demand for the show has been increasing recently, which is a positive signal for entertainment executives looking for content with increasing popularity.
Using demand data, entertainment executives can also value content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. With this system, studios and content distributors can estimate how much revenue a specific title can bring to their platform, making it easier for them to decide how much to spend on content like "Physical."
Furthermore, executives can use demand data to help them make programming decisions. For instance, the Parrot Pulse for "Physical" shows that the show has good demand globally and in Canada, its demand has been increasing recently, although it has decreased in March by 25.2%. This information can help a TV executive make the right decision about the show's programming if its current performance is considered.
Also, demand data enables executives to make informed decisions concerning subscriber acquisition and retention. For example, knowing that fans of "Physical" also like "Rick And Morty", "Krapopolis", "Strange Planet", "Harley Quinn", and other shows can help an executive decide which shows to acquire and retain for their subscribers. Additionally, they can use demand data to discover new markets where "Physical" is in demand, like France, China, and other countries, and expand their viewer base and revenue opportunities.
In conclusion, demand data can be used for content valuation, programming, subscriber acquisition, and retention decisions. The analysis of "Physical" for the month of March 2024 in Canada provides an excellent illustration of how demand data can help entertainment executives make more informed decisions. From assessing the show's audience demand, its peak ranking and genre percentile, momentum, reach, franchise potential, longevity, and travelability to finding new markets and shows to acquire, demand data plays a vital role in the strategic decision-making process of any entertainment executive.
Physical's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Physical is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Physical travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Physical.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Physical from partners like Apple TV+.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Physical? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Physical. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Physical), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Physical, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Physical is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Physical, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Physical in Canada. We provide our partners with extensive television industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.