The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a powerful tool in making informed decisions related to content acquisition, distribution, programming, and valuation. In this regard, "Pit Bulls and Parolees" is an excellent example of how to utilize data to make more robust content decisions.
Firstly, by analyzing this show's demand metric in Canada, decision-makers can estimate the value of the content, giving them insights into how much to spend on content acquisition. The fact that the show has 4.4 times the average audience demand of the television shows in Canada for the last 30 days, and ranks at the 98.3th percentile in the Documentary genre, suggests that the show is valuable and highly in demand, and its popularity is increasing daily. Also, its positioning in the market, its rank, and travelability can provide insights into the appropriate pricing strategy and distribution decisions.
Secondly, examining the audience data on the show's longevity, momentum, franchisability, and reach can inform programming and content production decisions. In "Pit Bulls And Parolees," the momentum is okay, while the longevity is good. This means the show has maintained a consistent level of demand over time. On the one hand, the franchisability is poor, and on the other hand, the reach is okay. This suggests that while the show may not be suitable for spin-off franchises, it still has the potential to attract new subscribers to the platform.
Thirdly, analyzing sizeable fanbases around a particular show can reveal new and untapped market opportunities for content distribution. In this regard, decision-makers can utilize the show's association with other popular shows such as "Pawn Stars," "American Pickers," and "The Voice (US)" to discover new opportunities in documentary content. By exploring the popularity of shows that are related to "Pit Bulls and Parolees," decision-makers can determine the kinds of themes and subjects that are attractive to viewers.
Fourthly, by comparing the performance of "Pit Bulls And Parolees" on a 1-year rolling basis vs. the last 30 days, decision-makers can determine the current popularity of the show. The 34.3% increase in the peak demand of the show over the last 30 days is an excellent indication of the ongoing momentum for this show.
Finally, analyzing the top ten markets where the show is most in demand can provide valuable insights into the global appeal of the show. In this case, the show's audience demand is relatively stable across different countries, with Canada coming in at number one globally. This insight could inform content acquisition and distribution for global OTT platforms and pay-TV networks.
In summary, entertainment executives can utilize demand data to evaluate the value of content, determine audience demand, and uncover new market opportunities for content distribution and audience acquisition. The analysis of the "Pit Bulls And Parolees" show in Canada underscores the importance of demand data in making data-driven decisions, from content acquisition to programming and content production.
Pit Bulls And Parolees's travelability to Canada in the last 30 days is 165%, which means that the audience demand for Pit Bulls And Parolees is 165% of the demand in its country of origin, United States. Click through to another market to discover how well Pit Bulls And Parolees travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s Pit Bulls And Parolees is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Pit Bulls And Parolees also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pit Bulls And Parolees, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Pit Bulls And Parolees in Canada. We provide our partners with smart television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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