The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make informed content, acquisition, distribution, and programming decisions. The example of "Porta Dos Fundos" in Canada during February 2024 showcases how demand data can offer valuable insights.
Valuing content is a crucial aspect of decision-making for an entertainment executive, and demand data can play a vital role. Firstly, content valuation uses demand data to determine the monetary value of a title to any platform or region. The Parrot Analytics content valuation system can help answer key questions like how much a title is worth, or how it drives engagement and contributes to marginal revenue.
In the case of "Porta Dos Fundos," it has good demand with 2.1 times the average show in Canada and has higher demand than 92.2% of all comedy titles in Canada. Although its demand has decreased by 36.2% in February 2024, it maintained good global demand and momentum over time. It is also valuable to note that "Porta Dos Fundos" shows growing popularity in the preceding 30 days with a 45.8% increase. By understanding such trends, executives can gain insights into a title's potential future value, which can inform acquisition decisions.
Demand data can determine target markets for distribution and programming decisions. For example, "Porta Dos Fundos" achieved outstanding demand of 14.4 times in Brazil, and the show's performance is good in other markets like Ireland, Switzerland, and Canada. Understanding target markets from demand data ensures that distribution and programming decisions effectively cater to an audience in particular regions.
Furthermore, demand data can help executives identify new spin-off opportunities for a title. Although "Porta Dos Fundos" has an okay franchisability score, its fanbase growth in the previous 30 days can signal potential spin-off projects. Franchising a title can lead to new revenue streams by expanding its brand recognition to new audiences as seen in the case of the related spin-off "The Divine Circus."
Finally, understanding audience demand data can inform programming decisions. In the case of "Porta Dos Fundos," it has 2176 episodes over 2015 seasons with a status of an ended show. Understanding audience demand data can help executives determine the viability of the title for potential reruns or revivals.
In summary, "Porta Dos Fundos" offers valuable insights in how audience demand data can enable informed content, acquisition, distribution, and programming decisions. By valuing content based on demand data, identifying target markets, identifying spin-off opportunities, and understanding viability for reruns or revivals, executives can make strategic decisions.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Porta Dos Fundos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Porta Dos Fundos, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Porta Dos Fundos in Canada. We provide our partners with far-reaching television series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.