The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed decisions about your OTT platform, TV series financing, or programming decisions, demand data can provide valuable insights to help you understand how your content is performing and how it could be optimized to increase engagement and retention.
Using the example of "Pride and Prejudice", we can see that the show has 2.5 times the audience demand of the average show in Canada which indicates that the demand is good. This information can be used to understand the show's performance and popularity in Canada. Additionally, its demand has been increasing in the last 30 days, and its peak demand in the last 30 days was 3.1 times the average, which indicates that its popularity is increasing in Canada. If you're considering acquiring or producing a show similar to "Pride and Prejudice", this data indicates that there is a general demand for romance titles in Canada.
"Pride and Prejudice" also exhibits good travelability, which provides an indication of its international demand relative to its home market. The show has a higher demand in its home country, the UK, than in Canada. Therefore, it may be ideal to target the UK market first before expanding to Canada. Additionally, the show's longevity and momentum are outstanding, which suggests that it appeals to a broad audience over time. This longevity is good for content valuation because it means that the content's value will remain high over time.
The Parrot Pulse for "Pride and Prejudice" also reveals that the show is doing well globally. The show's franchisability, or spin-off potential, and its reach, or the number of people expressing demand for a show, are both good and outstanding, respectively. A show with good franchisability suggests that it can be further monetized, while the reach of a show is important in determining the size of its audience.
Through an analysis of Canada's top 10 global markets where "Pride and Prejudice" is most in-demand, it is clear that the demand for this show is outperforming the average TV show in each of these markets. This fact suggests potential commercial benefits for the show should it become available in these respective markets.
Overall, demand data provides valuable insights into how your content is performing and can help inform content decisions like how much to spend on content and how to acquire or develop content to meet audience demands. By evaluating a show's demographics, regional demand, momentum, reach, travelability, franchisability, and longevity, you can determine a show's popularity, assess its value, and determine strategies to increase engagement and retention.
Pride And Prejudice's travelability to Canada in the last 30 days is 26%, which means that the audience demand for Pride And Prejudice is 26% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Pride And Prejudice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Pride And Prejudice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Pride And Prejudice also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pride And Prejudice, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Pride And Prejudice in Canada. We provide our partners with comprehensive television industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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