The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, you can use Parrot Analytics’ demand data to gain insights on the performance of TV shows, including the "Primetime Emmy Awards," that can inform your decisions regarding content valuation, acquisition, distribution, and programming.
With demand data, you can determine how much a TV show like "Primetime Emmy Awards" is worth to a platform, as it measures global content demand and supply. Content valuation can estimate the dollar value contribution of any title, to any platform, in any region, which can lead to an informed content decision on how much to spend on content.
Demand data also permits you to value content worth, such as estimating the value of a title, assessing a TV series' ability to drive subscriptions and prevent churn, and finding the most profitable IP. You can use demand data to determine the best release strategies and pricing strategies.
Regarding acquisition decisions, demand data can also assess how a title drives engagement across the rest of the catalog, calculate the ROI of a specific title, and show how popular a show is relative to others on the market, enabling better comparisons and benchmarking against other titles on the market. You can use demand data to identify types of shows that show opportunity to acquire or produce so you can curate content that resonates with your audience.
As a TV executive, you can also use demand data to make informed programming decisions. You can assess the popularity of shows to identify the most popular genres and optimize your marketing campaigns ahead of the premiere. Demand data can inform your decision making with regards to travelling shows into different markets, which platforms to consider for distribution, and determining the potential of a show for spin-offs and franchises.
Analyzing the data for "Primetime Emmy Awards" for the month of January 2024 in Canada also provides additional insights. For instance, the demand for the show increased in Canada by 50.1% during January. Moreover, the show has exceptional longevity, outstanding momentum, and good franchisability, which indicates that it has the potential for spin-offs and franchises. Finally, "Primetime Emmy Awards" ranks in the 97.5th percentile in the reality genre, indicating that it has higher demand than 97.5% of all reality shows in Canada.
In conclusion, Parrot Analytics’ demand data can provide entertainment executives essential insights to make better-informed decisions on content valuation, acquisition, distribution, and programming. By analyzing shows' demand data, like "Primetime Emmy Awards" in this instance, you can optimize the performance of your content around the globe and drive subscribers to your platform.
Primetime Emmy Awards's travelability to Canada in the last 30 days is 9%, which means that the audience demand for Primetime Emmy Awards is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Primetime Emmy Awards travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Primetime Emmy Awards), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Primetime Emmy Awards is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primetime Emmy Awards, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Primetime Emmy Awards in Canada. We provide our partners with deep media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.