The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to programming, acquisition, distribution, and content creation. Demand data can help you make better decisions by providing insights into how popular a show is relative to other titles in the market. In this article, we will use "Project Blue Book" to demonstrate how demand data can be used to inform content-related decisions.
Firstly, content valuation is a vital aspect of the entertainment industry, and demand data can help determine how much a show is worth to a platform or a streaming service. For instance, using Parrot Analytics' content valuation system, the economic contribution of any title can be assessed. This economic valuation system is based on global content demand and supply and can reveal how much value specific TV series can bring to a studio, a TV production company or a streaming service, in any given region.
Secondly, demand informs scalable concept testing that can help TV executives determine the concepts that resonate most with the audience. For example, by examining the top shows that fans of "Project Blue Book" also enjoy other shows, such as "Fear The Walking Dead," "Killing Eve," and "Storage Wars." This information provides insights into the types of shows that are popular with the audience. Using this information, executives can make informed decisions concerning content acquisition or creation.
Thirdly, when it comes to subscriber retention, the demand data can help TV executives decide which titles to buy to keep the existing audience engaged. For instance, the demand for "Project Blue Book" increased by 23.9% during March 2024, which indicates that the show is growing in popularity. This means that acquiring or creating similar content may retain this audience.
Fourthly, demand data also empowers TV executives when it comes to subscriber acquisition. Using data on how popular a show is in a particular market or how it compares to the global average provides insights into what content to focus on when trying to attract new subscribers.
Fifthly, demand data is a vital tool for optimal release strategy and pricing. TV executives can use this data to determine a show's best release strategy, which may include releasing all episodes at once or one at a time, as well as determining pricing options that are best suited to the audience and platform.
Overall, as an entertainment executive, using demand data is a crucial tool that can enable informed decisions about programming, acquisition, distribution, and content creation. This article demonstrates how "Project Blue Book" provides insights into the show's popularity through its audience demand and how similar content or concepts resonate with the audience. Additionally, demand data provides insights into global and local demand, the best release strategy and pricing, and the potential for franchise spin-offs.
Project Blue Book's travelability to Canada in the last 30 days is 37%, which means that the audience demand for Project Blue Book is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Project Blue Book travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Project Blue Book is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Project Blue Book, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Project Blue Book in Canada. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.