The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As TV and streaming platforms find themselves in an increasingly competitive and constantly evolving market, leveraging audience demand data is critical for making informed content decisions that will keep audiences engaged and attract new ones. One tool for harnessing audience demand data is Parrot Analytics' content valuation system, which offers global content valuation based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Let's use the example of "Quantum Leap" in Canada to showcase how demand data can be used to make more informed decisions in content acquisition, distribution, and programming.
Content Valuation:
One of the immediate benefits of leveraging demand data is the ability to assess a TV series' ability to drive subscriptions and mitigate churn, which has a direct impact on content valuation. With "Quantum Leap" having a demand of 10.8 times the average show in Canada over the last 30 days and a peak demand 12.1 times the average demand over the past year, its content is certainly providing significant value to any platform that airs it. By using demand data, executives can calculate an ROI that a specific title will bring for any given platform. A clear understanding of a series' value can also assist in decision-making about exclusivity, and the type and quality of titles that can be financed.
Supply and Demand:
Leveraging demand data can also assist in decisions around the type(s) of content that exhibit opportunities for acquisition or production. Based on the list of top 10 global markets where "Quantum Leap" is most in-demand over the last 30 days, it is clear that there are many geographic areas where the content is in high demand. For example, the United States is the show's number one market globally, and the show achieved outstanding audience demand of 12.1x in the United States, with all other markets outperforming the average. This information can inform acquisition and production decision-making, making it easier to determine where marketing and distribution efforts should be targeted to attract new subscribers or retain existing ones.
Programing, Marketing and Distribution:
Beyond content valuations and supply/demand, audience demand data can inform bespoke programming, marketing, and distribution strategies. For example, demand can inform optimal release strategies and pricing, as well as competitive benchmarking, especially when compared against other titles available in the market. Additionally, demand data can guide decisions about franchisability (spin-off potential) or even how to further monetize IP for a show through spin-offs or franchises.
Finally, assessing regional demand for TV shows like "Quantum Leap" can help identify gaps or local market trends in particular regions, allowing for the production of audience-specific content to be made. Examining the top 10 global markets where "Quantum Leap" is most in-demand over the last 30 days, we can see countries like Australia, Bulgaria, Canada, and Slovenia, where demand is outstanding. For example, executives could assess whether there is any potential to produce or acquire content genres that are popular in the Canadian market in addition to the already well-performing "Quantum Leap".
Incorporating demand data into the strategic decision-making process of entertainment executives can have a significant impact on the success and profitability of TV shows. Parrot Analytics' content valuation system is based on demand data and offers executives the opportunity to determine how much a show is worth, provides insights into supply and demand, helps with programming, marketing, and distribution decisions, and even unearths unique findings about audience behaviors and taste clusters. Leveraging demand data, executives can make more informed content decisions that, in turn, create profits through increased subscriptions and engagement and decreased churn.
Quantum Leap's travelability to Canada in the last 30 days is 76%, which means that the audience demand for Quantum Leap is 76% of the demand in its country of origin, United States. Click through to another market to discover how well Quantum Leap travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Quantum Leap is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quantum Leap, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 2:56 a.m. PST using global television demand analytics from Parrot Analytics for Quantum Leap in Canada. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.