The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV network, streaming platform, or content distributor, understanding audience demand is crucial to making informed content decisions. Take, for example, the analysis of the TV series "Raising Hope" in Canada during December 2023. Parrot Analytics' demand data gives valuable insights into the show's performance in the region and beyond, answering several key business questions.
1. How well is the show performing?
Our demand data reveals that "Raising Hope" had 2.2 times the audience demand of the average show in Canada during the last 30 days, indicating that demand for the show is good. As an entertainment executive, this would give you the confidence to make informed content decisions surrounding this title.
2. How does the show compare to the competition?
By examining the show's demand rank and genre percentile, we can further understand its competitive standing. In December, it achieved a rank of #1172 in Canada. Additionally, "Raising Hope" ranks in the 93.6th percentile in the family genre, indicating higher demand than 93.6% of all family titles in Canada.
3. How is the show trending over time?
Demand data shows that "Raising Hope" demand has been increasing recently, with a 5.0% increase in audience demand during December in Canada. Moreover, the show performs well in the longevity and momentum dimensions, indicating that it has successfully maintained its audience demand over time.
4. Where does the show have the greatest appeal?
By examining the top 10 global markets where "Raising Hope" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. The United States is the show's number one market globally, followed by France, and then Canada and Hungary. As an entertainment executive, this information would help you make more informed acquisition or distribution decisions.
5. What is the show's franchise or spin-off potential?
Demand data shows that "Raising Hope" has okay franchisability (spin-off potential). When evaluating a TV series for its franchise potential, demand data can help you make informed decisions about developing spin-offs or monetizing the show in other ways.
Overall, demand data can help entertainment executives make informed content decisions. By providing insights into audience demand, audience demographics, competition, and geographical appeal, demand data can help maximize the commercial potential of a TV series or movie. For example, Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By leveraging demand data, you can ensure that your content is reaching the right audience, in the right regions, at the right time.
Raising Hope's travelability to Canada in the last 30 days is 45%, which means that the audience demand for Raising Hope is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Raising Hope travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Raising Hope), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Raising Hope is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raising Hope, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 23, 2024, 1 p.m. PST using global demand analytics from Parrot Analytics for Raising Hope in Canada. We provide our partners with far-reaching television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.