The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV or entertainment executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. For instance, Parrot Analytics content valuation system uses global content demand data to provide insights into the dollar value contribution of any title to any platform in any region. Using the example of "Raising Hope" in Canada for the month of March 2024, let's explain how demand data can support some content-related decisions:
1. **Content Valuation**: Demand data can provide insights into a show's economic value, and you can use it to decide how much to spend on content. Parrot Analytics' content valuation system uses global content demand data to reveal the dollar-value contribution of any title to any platform in any region. In the case of "Raising Hope," its 3.8 times higher audience demand than the average show in Canada over the last 30 days makes it more valuable. You can use this information to determine how much it's worth and how much to spend on it.
2. **Acquisition Decisions**: You can leverage demand data to determine which content is worth acquiring. In the case of "Raising Hope," the show's audience in Canada increased by 47.6% in March alone, indicating a rising trend. Its demand in the United States is 4.9 times higher than the average TV show, representing a good opportunity for acquisition. You can use this information to make timely acquisition decisions.
3. **Programming Decisions**: You can use demand data to make informed programming decisions. In the example of "Raising Hope," the show's demand in Canada puts it in the 96.1th percentile in the family genre in March. This indicates that it has higher demand than 96.1% of all family titles in Canada. You can use this information to make informed programming decisions, such as selecting the right genre for your target audience.
4. **Distribution Decisions**: You can use demand data to decide on the distribution of your content. In the case of "Raising Hope," the Parrot Pulse ratings show good worldwide audience demand while its travelability is okay. The show's Canadian demand is 49% of its demand in the US, indicating that it has high local demand. Therefore, it could be beneficial to align the distribution with its local demand by using a local Canadian network.
5. **Content Marketing**: You can use demand data to guide your pre-release and post-release marketing campaigns to optimize your reach and impact. In the case of "Raising Hope," the show achieved good audience demand of 4.9 times the average in the United States, indicating that marketing in this market could yield great returns.
In conclusion, demand data can be a powerful tool for TV and entertainment executives, enabling them to make informed decisions on content, acquisition, distribution, programming, and marketing. By leveraging demand data insights on shows like "Raising Hope," it is easier to create data-driven decisions that optimize content and monetize content libraries.
Raising Hope's travelability to Canada in the last 30 days is 57%, which means that the audience demand for Raising Hope is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Raising Hope travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Raising Hope is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raising Hope, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Raising Hope in Canada. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.