The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can provide valuable insights into the popularity of a TV show like "Rawhide" and assist in making informed content, acquisition, distribution, and programming decisions. By examining the demand data for "Rawhide" in Canada for February 2024, let's explore how demand can be used to make strategic decisions:
1. Content Valuation: Demand data can be used to determine the value of a TV series, library of shows or even an individual episode of a series. Parrot Analytics content valuation system relies on demand data to reveal the dollar value contribution of any title to any platform in any region. For example, the demand for "Rawhide" in Canada in February was good, with 3.6x the audience demand of the average show in Canada over 30 days. By leveraging Parrot Analytics' content valuation system, content executives can estimate the value of a title and assess the ability of a TV series to drive subscriptions and reduce churn.
2. Global Audience Insights: Demand data enables you to obtain insights concerning global audiences' preferences and identify what content is popular around the world. As seen in the analysis of "Rawhide," TV executives can quantify the platform-specific marginal revenue contribution and map out the global demand for the content in each market.
3. Subscriber Acquisition and Retention: By examining the demand data for "Rawhide," TV executives can identify what titles they should acquire to keep their current audience happy or grow their audience. As seen in the metadata for "Rawhide," it was highly popular in the US and Canada; TV executives can leverage this data to acquire other titles with similar popularity in those markets.
4. Optimal Release Strategy and Pricing: Demand data enables TV executives to determine the best release strategy and pricing strategy for a TV show. By identifying the peaks and drops in demand for "Rawhide" over time, TV executives can increase engagement by releasing content during the periods of peak demand.
5. Competitive Benchmarking: Demand data can be used to compare a TV series against other titles available on the market. By examining the audience demand for "Rawhide," TV executives can compare it with other titles and assess its performance within the same genre.
In conclusion, demand data is a valuable tool that TV executives can use to make informed content, acquisition, distribution, and programming decisions while mitigating risks. With the help of Parrot Analytics' content valuation system, TV executives can rely on global content demand and supply to obtain valuable insights, and provide their audiences with the best viewing experience possible.
Rawhide's travelability to Canada in the last 30 days is 116%, which means that the audience demand for Rawhide is 116% of the demand in its country of origin, United States. Click through to another market to discover how well Rawhide travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Rawhide is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rawhide, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:12 p.m. PST using global demand analytics from Parrot Analytics for Rawhide in Canada. We provide our partners with valuable TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.