The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can benefit from using demand data to make more informed content, acquisition, distribution, and programming decisions. Take, for example, the analysis of "Reboot: The Guardian Code" for the month of February 2024 in Canada. With 2.5 times the audience demand of the average show in Canada over the last 30 days, the show's demand is good. Compared to its demand of 2.0 times the average over the last 90 days, the demand has been increasing recently. This implies that the show is attracting more audience interests, and its valuation may be on the rise. Therefore, demand data can be useful for content valuation, especially for executives who may want to determine how much to spend on content.
Moreover, analyzing the popularity and demand of a show can provide executives with insights into how to allocate funds optimally, from production and acquisition to post-release marketing. By examining the performance of "Reboot: The Guardian Code" on a 1-year rolling basis vs. the last 30 days, it is clear that the show has gained popularity, and this may hint to an increase in the budget of the TV series going forward. Through examining the show's peak and average demand over the year and in the last 30 days, executives can make informed decisions about how to allocate funds to maximize future content investments.
Demand data also provides insights into how well a show is retaining and expanding its audience. In the case of "Reboot: The Guardian Code," its rank dropped by 1097 spots during February in Canada, whereas audience demand for the show decreased by 67.7% during the same period. As a result, executives can make informed programming and marketing decisions to help retain the show's current audience, engage with possible new viewership, and reverse the declining demand.
Furthermore, analyzing the show's Parrot Pulse and its global performance across six dimensions can provide executives with insights into how to take advantage of the show's global demand. For example, the poor travelability of "Reboot: The Guardian Code"' hints at difficulties in transferring audience demand from its home market to other markets. By assessing the show's franchisability (spin-off potential) and its reach (the number of people expressing demand for a show), executives can mobilize and optimize on these dimensions to maximize the show's monetization potential in different markets.
Finally, by examining the top 10 global markets where the show is most in-demand over the last 30 days, executives can identify opportunities for distribution or determine which markets to prioritize. For example, the show outperforms the demand of the average TV show in each of these markets, with Canada being "Reboot: The Guardian Code"'s number one market globally and with good audience demand of 1.0x. Therefore, executives can increase "Reboot: The Guardian Code"'s audience reach by targeting new markets with similar interests and preferences.
In conclusion, demand data provides entertainment executives with unbiased and timely insights into the global audience's preferences, behaviors, and trends. It can help inform content, acquisition, distribution, and programming decisions, and even help determine a title's valuation. By analyzing the different dimensions of parrot pulse and benchmarking their titles against other top-performing shows in the market, executives can make informed strategic decisions to maximize their content's monetization potential.
This is Reboot: The Guardian Code's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Reboot: The Guardian Code travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Reboot: The Guardian Code is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reboot: The Guardian Code, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:49 p.m. PST using television demand metrics from Parrot Analytics for Reboot: The Guardian Code in Canada. We provide our partners with essential content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.