The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can leverage Parrot Analytics demand data to make more informed decisions about your content. For instance, let's take a look at "Reign," which has generated good demand data in Canada over the last 30 days. The demand for this TV series has been decreasing recently, but it is still 2.5 times higher than the average show in Canada.
If you want to know how to quantify the value of a specific title, Parrot Analytics content valuation system is powered by global content demand and supply, allowing you to reveal the dollar value contribution of any title, to any platform, in any region.
By examining the global audience demand across all platforms, you can get a comprehensive view of your show's performance, including six dimensions: demand, travelability, longevity, momentum, franchisability, and reach. "Reign" performs well in most of these dimensions, making it an attractive acquisition candidate, especially in Canada and the United States, where audience demand for the show has consistently been good over the past year.
If you are interested in the audience demographics, tastes, opinions, and behaviors for "Reign" and other TV shows, then leveraging Parrot Analytics demand data can help you get actionable insights. You can find out which shows are popular among fans of "Reign," and you can tailor your marketing campaigns and recommendations accordingly.
Furthermore, looking at the demand data can help you determine the best release strategy and pricing for a particular title. Parrot Analytics demand data enables you to assess a TV series' ability to drive subscriptions and mitigate churn, ensuring that you can make a more informed decision about your content.
One can also leverage demand data to make distribution decisions by uncovering under-monetized titles and identifying new opportunities for content distribution from audience demand patterns. Finally, understanding the reach of your show and its dedicated fandom can help you to make informed decisions on whether to develop your content into a franchise, or as spin-offs.
In summary, Parrot Analytics demand data can empower you as an entertainment executive to make informed decisions on whether to acquire, produce, distribute, develop, merchandise, and promote specific titles. Using this data, you can get a 360-degree view of your show's performance and understand how various dimensions of demand-related attributes can help you to optimize your content strategies.
Reign's travelability to Canada in the last 30 days is 32%, which means that the audience demand for Reign is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Reign travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Reign), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Reign is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reign, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:01 p.m. PST using tv demand analytics from Parrot Analytics for Reign in Canada. We provide our partners with meaningful TV series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.