The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are part of an entertainment company looking to make more informed decisions, the analysis of "Resident Alien" in Canada is an excellent example of how demand data can be used to help strategically. Demand data can help you assess the potential of a TV series, reveal new opportunities, and make sure that you're making informed decisions around content creation, acquisition, and distribution. Here are a few questions that can be answered by looking at the demand data for "Resident Alien" in Canada:
- How strong is the demand for "Resident Alien" in Canada right now? By looking at the show's demand data in Canada over the last 30 days, you can see that the series has 15.8 times the audience demand of the average show in Canada. This shows that it has outstanding demand.
- What is driving the demand for "Resident Alien" in Canada? By examining the top 10 global markets where "Resident Alien" is most in-demand over the last 30 days, you can see that the United States is the show's number one market globally. The show achieved outstanding audience demand of 19.5x there. However, demand is equally high in Canada (Outstanding), which means that residents there are contributing a significant audience to the show's overall success.
- How is the show performing compared to other titles in Canada? By comparing the show's rank (#66 in Canada during March) and percentile (99.7th percentile in the drama genre) to other titles in Canada, you can see that the demand for "Resident Alien" is above average, which shows that it is resonating well with Canadian audiences.
- What is the potential for global expansion for "Resident Alien"? By looking at the show's travelability (Outstanding) and performance in other countries like Italy, Sweden, and the Netherlands (where demand is also outstanding), you can see that there's an opportunity for the show to expand globally.
- What is the audience overlap between "Resident Alien" and other shows? By finding out which other shows share an audience with "Resident Alien," as we see that those fans also like "Halo", "Star Trek: Strange New Worlds", "Loki", "For All Mankind", "Star Trek: Picard", "Star Wars: The Bad Batch", "Bob's Burgers", "The Mandalorian" and "Futurama," you can see which other programs could be a great fit for content recommendations/promotions and thus help increase engagement.
- What is the potential longevity of the show? By looking at the show's longevity (Outstanding), you can see that the demand for "Resident Alien" has been maintained over long periods. Therefore, this suggests that the show has the potential to be a sustained flagship program for your entertainment platform or network.
Overall, this type of demand data empowers decision-makers to evaluate the overall value of a TV series, compare it to other titles, examine the potential for global expansion, and identify opportunities to capitalize on the show's popularity. You can use demand data to calculate the value of specific content titles and make informed decisions on what genres or themes to pursue. Parrot Analytics valuation also enables executives to identify the potential ROI of any title, tracking the incremental revenue contribution, engagement impact, churn reduction or acquisition-driving effects that a show has had. In conclusion, demand data is a valuable tool that can help inform strategic decision making and make sure that you are choosing the right content to monetize, market, and distribute to grow your business.
Resident Alien's travelability to Canada in the last 30 days is 52%, which means that the audience demand for Resident Alien is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Resident Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Resident Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resident Alien, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Resident Alien in Canada. We provide our partners with comprehensive subscription-video-on-demand competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.