The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The data for "Resurrection: Ertugrul" in Canada for the month of February 2024 provides some insightful information that can help entertainment executives make informed content decisions, acquisition decisions, and distribution decisions. Here are some ways how demand data relates to content valuation and expands to other content development and strategy processes.
Content Valuation:
- Using demand data, executives can calculate the economic value of a specific series for any given platform. Based on the information provided, "Resurrection: Ertugrul" has 2.6 times the audience demand of the average show in Canada over the last 30 days, which indicates good demand for the show. This insight is crucial in determining how to price the content during negotiations with potential buyers, considering its global popularity and demand from other markets such as Pakistan, Turkey, and the US.
- Furthermore, by examining the show's rank in Canada and its percentile in the drama genre, the system can provide insight into how this show is performing against competitors.
Content Acquisition:
- The system can provide insight into the most popular genres within the local market, as well as globally. It would be a good idea to explore opportunities to acquire similar Turkish shows if Canada's Turkish audience has shown such high demand for "Resurrection: Ertugrul" in the region.
- Executive's can assess the show's ability to drive subscriptions and mitigate churn, allowing decision-makers to focus on acquiring or producing content that will help boost subscriber growth and retention.
- The Parrot Pulse can give executives an insight into the spin-off potential of the show ranking "outstanding" in franchisability, which implies the potential to monetize IP further for the production team.
Content Development:
- The demand for "Resurrection: Ertugrul" has been decreasing in Canada by 9.4% but is still high. Showing that it would be a suitable candidate for a content strategy that capitalizes on existing significant fan support. Thus, executives should keep an eye on how the trend continues to bend and take informed decisions.
- Franchisability is ranked outstanding, indicating the potential for spin-offs or franchises. Entertainment executives can use this information to develop the spin-off potential for the show by creating more Turkish historical dramas that may appeal to the same audience.
Content Distribution:
- By examining "Resurrection: Ertugrul" in different markets across the globe, executives can see where the content's demand is highest and leverage that information to make informed distribution decisions. For instance, Turkish audiences are far more interested in Ertugrul than any other country. By tracking these metrics, executives can take calculated risks when investing in global expansion and acquire more regional content that cater to a specific market.
Demand data offers key insights about the audience and leverages varied data sets to bring new understanding to the content industry: travelability, momentum, franchisability, Longevity, and reach. It answers some of the industry's most critical questions and helps make more informed decisions by minimizing the chance of misjudgments. Thus, the demand data system could equally add value to content strategy consulting as a whole.
Resurrection: Ertugrul's travelability to Canada in the last 30 days is 14%, which means that the audience demand for Resurrection: Ertugrul is 14% of the demand in its country of origin, Turkey. Click through to another market to discover how well Resurrection: Ertugrul travels internationally.
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Acquire the best shows from partners such as TRT 1 to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Resurrection: Ertugrul), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TRT 1 by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Resurrection: Ertugrul, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TRT 1‘s Resurrection: Ertugrul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TRT 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resurrection: Ertugrul, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:43 p.m. PST using demand datasets from Parrot Analytics for Resurrection: Ertugrul in Canada. We provide our partners with valuable OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.