The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working in content acquisition or programming, the demand data on the popular family show, "Robocar Poli" in Canada, can provide valuable insights to inform content acquisition decisions, programming schedules, marketing and distribution strategies. The example below shows how demand data can help:
1. Content valuation: Based on the demand data, the show has demand 2.7 times higher than the average show in Canada over the last 30 days. This means "Robocar Poli" possesses a high potential to drive engagement and value for any platform. The show has an outstanding performance in the longevity and momentum dimensions. This is indicated by its ability to maintain demand for a long time and its growth pace momentum. Hence, this can aid you in valuing your content and deciding how much to spend on any particular content.
2. Travelability: This dimension measures how well a show travels and can help in content acquisition decisions for global expansion. "Robocar Poli" has good demand in Canada and obtains a good audience demand of 47% relative to its home market of South Korea. This means the show has potential for successful international distribution, and it is likely to resonate with global audiences.
3. Programming decisions: The show's audience is primarily family-oriented, ranking in the 94.3rd percentile in this genre. You can use this data to decide to acquire similar family-oriented shows or develop original family content. It's also noteworthy that the show exhibits excellent longevity and momentum measurements, making it likely to retain its audience for a long time. Therefore, programming executives can strategically place the show in programming blocks to attract families with similar interests.
4. Acquisition decisions: Based on the audience interest, you can consider acquiring similar shows that have the potential for global expansion like "Robocar Poli." For instance, you can acquire shows with high demand in Canada, the United States, Taiwan, Philippines, Russia, South Korea, France, Italy, Ukraine, and Malaysia.
5. Marketing and distribution decisions: The peak audience demand occurred in mid-January 2024, indicating a window of opportunity for marketing promotions, and also the show has high travelability, allowing distribution and marketing to a broad global audience.
Overall, these insights indicate that the show has a stable, loyal audience with potential for global expansion, making it a sound choice for acquisition and programming decisions. The Parrot Analytics content valuation system, powered by demand data, can help you make informed decisions about the potential value of your content, the optimal release strategy and pricing, audience retention, and new opportunity markets for content distribution.
Robocar Poli's travelability to Canada in the last 30 days is 38%, which means that the audience demand for Robocar Poli is 38% of the demand in its country of origin, South Korea. Click through to another market to discover how well Robocar Poli travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular EBS‘s Robocar Poli is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for EBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Robocar Poli, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 11:13 p.m. PST using demand analytics from Parrot Analytics for Robocar Poli in Canada. We provide our partners with valuable SVOD capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.