The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Rocko's Modern Life" can be used as a tool to make informed acquisition decisions. The show's 2.2 times demand compared to the average show in Canada over the last 30 days is good and has been trending upwards, indicating growing popularity and sustained audience engagement. This information can further inform decision-making, such as how to price content or determine the value of a show, by quantifying the platform-specific marginal revenue contribution and determining how much a title drives engagement across the rest of the catalog for any platform.
Additionally, "Rocko's Modern Life" has a high demand in the family genre in February and has higher demand than 93.4% of all family titles in Canada. This show is also popular among fans of other family shows such as "Spongebob Squarepants," "Dexter’s Laboratory," and "Johnny Bravo." This insight can inform the decision-making process on potential programming and acquisition decisions in the family genre, allowing companies to identify opportunities within their portfolio to offer viewers similar content.
The information on the show’s performance over time, including travelability, longevity, momentum, franchisability, and reach, may guide decisions on the distribution of the content to other regions. As the show maintains good longevity, travelability could be further explored to enhance its fan base across different markets.
One crucial aspect of decision-making that demand data can guide is understanding the target audience. "Rocko's Modern Life" has shown an increasing trend in audience demand in Canada, and the show outperforms the demand of the average TV series in various markets, including the United States, the show's largest market. Parrot Analytics demand data can uncover hidden insights into audience taste clusters, empowering producers and distributors to make more insightful programming decisions.
Demand data can also inform content marketing decisions, gearing the marketing campaign towards the right audience that is most receptive to that show, maximising its appeal.
Demand data has many applications, from comparing content against competitors, to franchise spin-off potential, and determining the show's effectiveness at attracting and retaining subscribers to an OTT platform. Demand data will allow entertainment executives to make informed decisions about which shows to acquire, promote, and distribute, thereby helping them to optimize their performance and profitability.
Rocko's Modern Life's travelability to Canada in the last 30 days is 24%, which means that the audience demand for Rocko's Modern Life is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Rocko's Modern Life travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Rocko's Modern Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rocko's Modern Life, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 8:47 p.m. PST using tv demand metrics from Parrot Analytics for Rocko's Modern Life in Canada. We provide our partners with meaningful television workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.