The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, producer, or distributor working in Canada, examining the audience demand data for "Roswell, New Mexico" can provide essential insights for better content or distribution decisions.
Demand data can be a significant factor in content valuation, answering questions such as the baseline value of a title, how much a series is worth, and how to assess the value of exclusivity. For "Roswell, New Mexico," its demand data reveals that it has three times the audience demand of the average show in Canada, which indicates the series can carry significant value in this market. By calculating its ROI using its demand data, executives can estimate the expected revenue the show may generate and how well it can drive subscriptions and retain customers.
Moreover, "Roswell, New Mexico's" lower demand over the last thirty days, compared to the past 90 days, might suggest that the show is losing popularity, making it less valuable in the Canadian market. However, if the decline in demand is stemming from losing the current audience for a future plan of expansion or rebranding, lower demand could be an acceptable or expected factor.
Additionally, the metadata about "Roswell, New Mexico's" seasons reveals an apparent pattern. The show experienced high demand between 2019 and early 2022, with a peak in the fall of 2022. While the demand has been on a slight decline from the start of the series, its momentum is still excellent. To maintain audience interest, TV executives could take a more comprehensive approach towards marketing the show. The information gathered from enthusiast groups and social media platforms can help strategize a more effective marketing campaign likely to resonate well with the existing audience.
By comparing the global performance of "Roswell, New Mexico" across six dimensions, TV executives can draw further insight on where the show is performing well and where it needs to improve. In Canada, the audience demand for the title was 33% of the demand in its origin country, the United States. Thus, TV executives can optimize the distribution plan to identify trends and opportunities that they can take advantage of. In addition, Canada could be an opportunity market for content distribution not yet discovered.
In conclusion, demand data provides valuable information for TV executives in content valuation, acquisition, distribution, programming, and marketing decisions. A deeper understanding of audience demand for "Roswell, New Mexico" can better inform TV executives on how to create a platform-specific marginal revenue, leverage a TV show's ability to drive subscriptions and mitigate churn, and map the local white spaces within Canada and other territories where it can perform well.
Roswell, New Mexico's travelability to Canada in the last 30 days is 29%, which means that the audience demand for Roswell, New Mexico is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Roswell, New Mexico travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Roswell, New Mexico is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Roswell, New Mexico, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Roswell, New Mexico in Canada. We provide our partners with smart content insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.