The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might have a lot of questions when it comes to making informed content, acquisition, distribution or programming decisions. Parrot Analytics' demand data analysis provides answers to your questions. It can help you in determining how much to spend on content, choose the best genre, inform optimal release timing and pricing, target the right platform or audience and much more.
Let us take the example of "Rupaul's Drag Race UK," a reality competition show, which has been performing outstandingly in Canada in the previous month, with demand that was 9.4 times more than the average show in the country. This data can be a crucial factor in content valuation, which can help you in determining how much to spend on acquiring or producing such content.
Examining the show's rank in Canada in January, the show moved up by 0 spots, indicating that the show's position in the Canadian market remained stable during that period. Demand for the show peaked in late January, spiking its demand compared to the other days.
The show's performance can further be evaluated based on its performance in the reality genre, where "Rupaul's Drag Race UK" ranks in the 99.1th percentile, surpassing 99.1% of other reality titles in Canada during the month. It has good travelability, meaning that it is performing well internationally while still maintaining its performance in the home market.
The Parrot Analytics pulse provides an independent measure of the show's global performance, and "Rupaul's Drag Race UK" has good momentum, meaning it's growing in popularity at an impressive pace. The show's spin-off potential is also good, indicating that it has the potential to create more related titles or stay relevant in the market for a long time.
Comparing its performance on a 1 year basis to its performance in the last 30 days indicates that the show continues to increase in popularity, where it's currently 9.4 times more demanded compared to the average show, compared to five times on a rolling year basis.
Demand data allows you to gain insights into how your target audience is interacting with the content and provide you with enough information to make informed decisions on content acquisition, distribution, and marketing. Moreover, by analyzing the show's top 10 global markets, an executive can focus on targeted ad campaigns to continue expanding the show's global footprint.
Rupaul's Drag Race Uk's travelability to Canada in the last 30 days is 53%, which means that the audience demand for Rupaul's Drag Race Uk is 53% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Rupaul's Drag Race Uk travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. BBC Three, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as BBC Three to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rupaul's Drag Race Uk), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Three by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rupaul's Drag Race Uk, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 18, 2024, 12:44 p.m. PST using television demand data from Parrot Analytics for Rupaul's Drag Race Uk in Canada. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.