The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of making strategic decisions for content acquisition, programming or distribution, Parrot Analytics' demand data can help you make more informed content decisions. By analyzing demand data, you can get valuable insights that will help you determine which TV shows to acquire or produce that will resonate with viewers and drive engagement, mitigate churn, and grow your streaming platform's subscriber base.
For instance, let's take a look at the Japanese anime "Rurouni Kenshin" for the month of February 2024 in Canada. Our demand data shows that "Rurouni Kenshin" has good audience demand in Canada, with 2.6 times more demand than the average show in Canada over the last 30 days. We can also see that the show's demand has been increasing recently, with a 24.0% increase in peak demand in the last 30 days compared to the last year. This indicates that the show has increased popularity and potential to attract a larger audience.
Moreover, we can provide you with insights into audience preferences. For example, our data shows that viewers who enjoy watching "Rurouni Kenshin" also like to watch shows like "The Simpsons," "The Mandalorian," and "Hey Duggee." This insight gives content executives an advantage by providing them with an understanding of the kind of programming that resonates with their target demographics.
Demand data can also provide valuable insights for content valuation, by leveraging Parrot Analytics' content valuation system based on demand data. By using market demand signals, we can reveal the dollar value contribution of any title, to any platform, in any region. With our content valuation system, you can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to increase subscriptions and mitigate churn, and estimate the cannibalization of audiences if a title is available on multiple services.
Additionally, demand data helps to inform decisions related to marketing campaigns, optimal release strategies, and pricing of content. Executives can use our demand data to optimize marketing campaigns to increase brand awareness and viewership, select the best release strategy to maximize audience engagement across different regions, and set the correct price point for a particular title.
Finally, demand data can help content executives with decisions related to supply and demand. For example, demand data can assist executives in identifying opportunities for acquisition or production of certain types of content that exhibit untapped potential, and in mapping local whitespaces to identify the most popular genres in specific markets.
In conclusion, Parrot Analytics' demand data provides entertainment executives with the insights needed to make data-driven content decisions. Our global content demand and supply system enables executives to calculate content valuation, quantify the platform-specific marginal revenue contribution and audience engagement, inform marketing campaigns and supply and demand decisions, and optimize release strategy and pricing. Through the use of demand data, executives can confidently identify valuable assets, create content that resonates with viewers, and acquire content that attracts and retains viewers.
Rurouni Kenshin's travelability to Canada in the last 30 days is 36%, which means that the audience demand for Rurouni Kenshin is 36% of the demand in its country of origin, Japan. Click through to another market to discover how well Rurouni Kenshin travels internationally.
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Acquire the best shows from partners such as Fuji TV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rurouni Kenshin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fuji TV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Rurouni Kenshin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rurouni Kenshin, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Rurouni Kenshin in Canada. We provide our partners with deep TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.