The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making data-driven content decisions is imperative to ensure the success of your platform or network. And using demand data is the best way to understand your audience's interests and preferences to help guide these decisions. Let's examine how the demand data of "SAS: Rogue Heroes" in Canada for February 2024 can provide content executives with insights for various decisions:
Content Valuation:
The content valuation is an essential aspect to determine the worth of a title to any platform, and Parrot Analytics' content valuation system is powered by global content demand and supply. The demand data shows that "SAS: Rogue Heroes" has a good supply-demand ratio, being 3.4 times more in demand than the average show in Canada. It means that this show is bringing high value to any platform airing it, so that the content valuation will indicate a high dollar value contribution of this title in Canada.
Programming Decisions:
"SAS: Rogue Heroes" has a good demand in the war genre, as its demand was higher than 95.9% of all war shows in Canada. This information can be helpful to programming executives to determine the optimal time slots and day of the week to air the show, as this data indicates that the audience is interested in watching war shows during that particular time.
Acquisition Decisions:
Understanding the demand data of a potential acquisition can also help determine how much to spend on content. Since "SAS: Rogue Heroes" has been increasing in demand, with a 4.3% increase during February, acquisition executives may consider investing in the show.
Distribution Decisions:
Demand data can help determine which platforms are the best fit for a title and, in turn, benefit a distribution strategy. For "SAS: Rogue Heroes," its Parrot Pulse measuring its travelability score shows good international demand relative to its home market. This information means that the show could perform well on international platforms that cater to the show's audience's interests.
Understanding Audience Tastes:
Demand can help to map local whitespaces by identifying the most popular genres in a specific market. This is evident from the demand data of "SAS: Rogue Heroes " in Canada, where the show has a high demand in the war genre. Since the show's audience preferences are similar to other shows' audiences like "Reacher," "The Mandalorian," etc., this information could provide entertainment talent agencies and TV production companies insights into which talent or overall themes are currently resonating with viewers.
Finally, the data also reveals that "SAS: Rogue Heroes" has a strong demand in many global regions, including Australia, the UK, Bulgaria, the United States, Portugal, Singapore, the Netherlands, and Brazil. This information is particularly helpful for content distributors and linear networks that operate in these regions, as it indicates that the show is culturally relevant and that marketing and promotional strategies could be developed for each region to increase viewership.
In summary, demand data, as presented by Parrot Analytics, provides valuable insights into which titles will perform well on a platform. Executives in the entertainment industry can use this data to make more informed content decisions and acquisition, distribution, and programming decisions. Demand data can also help to determine which titles have under-monetized potential, identify audience tastes, and highlight international opportunities.
SAS: Rogue Heroes's travelability to Canada in the last 30 days is 83%, which means that the audience demand for SAS: Rogue Heroes is 83% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well SAS: Rogue Heroes travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as SAS: Rogue Heroes.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as SAS: Rogue Heroes from partners like BBC One.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for SAS: Rogue Heroes? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as SAS: Rogue Heroes. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. SAS: Rogue Heroes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as SAS: Rogue Heroes, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s SAS: Rogue Heroes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SAS: Rogue Heroes, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 7:54 a.m. PST using global tv demand metrics from Parrot Analytics for SAS: Rogue Heroes in Canada. We provide our partners with comprehensive television expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.