The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the insights gained from demand data can help you to make informed content decisions, acquire content, or make programming decisions. For instance, using the example of the show "Scorpion," we can see that it has a high level of demand in Canada. This insight can help executives to evaluate the show's potential monetary value and weigh the ROI when deciding to invest in the show.
Additionally, executives can use demand data to assess a TV series' ability to drive subscriptions or mitigate churn. If the show has a loyal fandom, executives can use it to forecast how much of an impact acquiring the series could have on subscriber growth. It is also possible to use demand data to evaluate the most popular genres in a local market, which can help you to decide what content will appeal to a Canadian audience.
Quantifying the audience demand for a show like "Scorpion" can also help you to make optimal release strategies and pricing decisions. The show's momentum over March shows that it was well received over the period and can help executives to project a marketing campaign's effectiveness around the show.
Demand data can also show the reach of a show, including whether it has a dedicated but small fandom, a wide group of appeal, or can attract new subscribers to a platform. For example, "Scorpion" outperformed the demand of the average TV show in the top 10 global markets where it is in demand. This can give executives valuable insights about which markets to prioritize for distribution of the show and determine where the show's spin-off potential is highest.
Finally, franchisability (spin-off potential), momentum, longevity, and reach are dimensions that global entertainment experts take into consideration while assessing a show's performance. "Scorpion" has outstanding franchisability and reach, exceptional momentum and longevity, indicating that it would be a good choice for spin-offs or as a long-term investment. In conclusion, demand data can help entertainment executives make more informed content decisions, acquire shows, and make programming decisions by providing valuable insights into audience behavior and the performance of shows.
Scorpion's travelability to Canada in the last 30 days is 45%, which means that the audience demand for Scorpion is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Scorpion travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scorpion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Scorpion, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Scorpion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scorpion, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for Scorpion in Canada. We provide our partners with valuable television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.